---
description: Learn more about BuzzSumo. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: BuzzSumo Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [BuzzSumo](/software/101607/buzzsumo)

# BuzzSumo

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> BuzzSumo is a content discovery, content curation \&amp; influencer marketing platform for agencies, brands \&amp; publishers. A free 30-day trial is available.
> 
> Verdict: Rated **4.5/5** by 146 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of BuzzSumo

 Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.&#10;&#10; Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place. &#10;&#10; Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.&#10;&#10; Keep track of competitors and their social content successes with BuzzSumo.&#10;&#10; Set up custom Alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 146 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Cision
- **Founded**: 1867

## Commercial Context

- **Starting Price**: USD 199.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Content Creation: $159/month (billed annually) or $199/month (billed monthly)&#10;PR \&amp; Comms: $239/month (billed annually) or $299/month (billed monthly)&#10;Suite: $399/month (billed annually) or $499/month (billed monthly)&#10;Enterprise: $999/month (billed annually) or $999/month (billed monthly)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United Kingdom, United States

## Features

- @mentions
- API
- Activity Dashboard
- Audience Targeting
- Benchmarking
- Campaign Analytics
- Categorisation/Grouping
- Click Tracking
- Competitive Analysis
- Competitor Monitoring
- Contact Management
- Content Library
- Content Management
- Conversion Tracking
- Customer Engagement
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization

## Integrations (1 total)

- Slack

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software)
- [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software)
- [Influencer Marketing Software](https://www.getapp.com.au/directory/1455/influencer-marketing/software)
- [Social Media Monitoring Software](https://www.getapp.com.au/directory/1091/social-media-monitoring/software)
- [Social Media Analytics Tools](https://www.getapp.com.au/directory/1607/social-media-analytics-tools/software)

## Alternatives

1. [Brand24](https://www.getapp.com.au/software/101485/brand24) — 4.7/5 (254 reviews)
2. [Vista Social](https://www.getapp.com.au/software/2063649/vista-social) — 4.9/5 (890 reviews)
3. [Zoho Social](https://www.getapp.com.au/software/102087/zoho-social) — 4.7/5 (3388 reviews)
4. [Publer](https://www.getapp.com.au/software/2051844/publer) — 4.8/5 (900 reviews)
5. [Hootsuite](https://www.getapp.com.au/software/20432/hootsuite) — 4.4/5 (3795 reviews)

## Reviews

### "It's a great tool for content marketing and SEO" — 4.0/5

> **Tal** | *17 September 2018* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks.
> 
> **Cons**: Not usfull for all industries. IT and very tech savy fields can't really find useful answers there
> 
> Good. Even for some ideas and directions... It's free

-----

### "The absolute best tool for content research" — 5.0/5

> **Bruce** | *11 March 2019* | Hospitality | Recommendation rating: 9.0/10
> 
> **Pros**: I was always a fan of the Content Analyzer but the new Topic Explorer is awesome\! It's great for content ideas based on what people are actually looking for online.
> 
> **Cons**: I don't use influencers much so I don't get to use this feature. Who knows? Maybe in the future.
> 
> I really enjoy using this tool. I have a big backlinking project coming that will be running until the end of the year. I can't wait to use Buzzsumo for this project.

-----

### "Dissatisfied user comment." — 2.0/5

> **Nima** | *10 November 2022* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: To fit my budget. Friendly customer support.
> 
> **Cons**: Social media integrations are not strong. There are not enough tools for the workflow.

-----

### "Perfect tool for content creators and marketers" — 5.0/5

> **Habib** | *24 February 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Usually, I use this software for generating content ideas, keyword research, and competitor analysis. Make my research easy for generating new blog post ideas.
> 
> **Cons**: With a lot of tools in the market, this feels quite costly now compared to its competitors. Still worth the money.
> 
> Customer support is not great but okay, the product is good for content creators, blog owners, and internet marketers. Though the tools feel expensive compared to other tools in the market, still worth it. Overall I'm satisfied with the products

-----

### "Great software for SEO and Marketing" — 5.0/5

> **Carissa** | *6 December 2018* | Market Research | Recommendation rating: 9.0/10
> 
> **Pros**: I love how you can use this to increase your SEO and any campaigns for marketing. I have also been able to see which content is working best.
> 
> **Cons**: The price can be a little scary to some people - it must build enough value for them to use it.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/101607/buzzsumo)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/101607/buzzsumo> |
| de-AT | <https://www.getapp.at/software/101607/buzzsumo> |
| en | <https://www.getapp.com/marketing-software/a/buzzsumo/> |
| en-AE | <https://www.getapp.ae/software/101607/buzzsumo> |
| en-AU | <https://www.getapp.com.au/software/101607/buzzsumo> |
| en-CA | <https://www.getapp.ca/software/101607/buzzsumo> |
| en-GB | <https://www.getapp.co.uk/software/101607/buzzsumo> |
| en-IE | <https://www.getapp.ie/software/101607/buzzsumo> |
| en-NZ | <https://www.getapp.co.nz/software/101607/buzzsumo> |
| en-SG | <https://www.getapp.sg/software/101607/buzzsumo> |
| en-ZA | <https://www.getapp.za.com/software/101607/buzzsumo> |
| es | <https://www.getapp.es/software/101607/buzzsumo> |
| es-CL | <https://www.getapp.cl/software/101607/buzzsumo> |
| es-CO | <https://www.getapp.com.co/software/101607/buzzsumo> |
| es-MX | <https://www.getapp.com.mx/software/101607/buzzsumo> |
| fr | <https://www.getapp.fr/software/101607/buzzsumo> |
| fr-BE | <https://fr.getapp.be/software/101607/buzzsumo> |
| fr-CA | <https://fr.getapp.ca/software/101607/buzzsumo> |
| nl | <https://www.getapp.nl/software/101607/buzzsumo> |
| nl-BE | <https://www.getapp.be/software/101607/buzzsumo> |
| pt | <https://www.getapp.com.br/software/101607/buzzsumo> |
| pt-PT | <https://www.getapp.pt/software/101607/buzzsumo> |

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