MailerLite

4.7 (2,131)
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Advanced email marketing made easy.

Overall rating

4.7 /5
(2,131)
Value for Money
4.7/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.8/5

96%
recommended this app
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2131 Reviews

chima
chima
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Cheaper alternative with all the bells and whistles

Reviewed on 30/03/2024

Once we got in, it's been smooth sailing since

Once we got in, it's been smooth sailing since

Pros

Really cheap and efficient when compared to more expensive alternatives, while providing the same features. I love it!

Cons

It's almost like they don't like money. We had to make a public post on Twitter for them to allow us to sign up. It was ridiculous really

Tanya
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best free option

Reviewed on 16/12/2024

Mailerlite is great. I usually recommend it to my clients who are just starting their business...

Mailerlite is great. I usually recommend it to my clients who are just starting their business because its free plan is so good. It’s really easy to segment your audience and has a good range of capabilities.

Pros

Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if you’re just starting, and don’t have enough of an email list as yet to justify a paid plan. And when you do upgrade its features are great.

Cons

The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Best for those who are just starting out in email marketing

Reviewed on 31/05/2024

I've been using MailerLite for over a year now for my client and I'm happy that it's not that...

I've been using MailerLite for over a year now for my client and I'm happy that it's not that complicated. At first glance and use, you'll know how to send emails, add subscribers manually, and make automated emails. I really recommend this for those who don't have big list yet.

Pros

It's beginner friendly unlike other email marketing platforms. The features are easy to understand especially the automations and campaigns.

Cons

The segmentation is limited making it hard to make a more comprehensive segment of subscribers.

Arghya
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great experience with Mailerlite.

Reviewed on 07/01/2025

Has been great so far, just needs more options in customizability of emails

Has been great so far, just needs more options in customizability of emails

Pros

The Simplicity and prompt customer care.

Cons

Need deeper level of customizability in emails

Philipp
Overall rating
  • Industry: Education Management
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great E-Mail and Landingpages with Stripe payment integration :-)

Reviewed on 16/12/2024

Pros

Perfect Support, Powerfull E-Mail campaings, Landingpages, and payment integration with Stripe :-)

Cons

Nothing so far :-)
No complains, keep on improving the quality of the products

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

Looks better and is much cheaper than Mailchimp
Zanny
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Overall cheap and simple which is good for a newbie

Reviewed on 25/11/2024

It was ok but the customer service was not the best and something were quite challenging to get done

It was ok but the customer service was not the best and something were quite challenging to get done

Pros

Very simple platform. You can learn to use it easily.

Cons

Not much functions and can be very stressful at times to get done as not much support on the free plan.

Matt
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MailerLite is worth your time

Reviewed on 17/12/2024

I've had no trouble sending out newsletters and missives to my mailing list while I've been with...

I've had no trouble sending out newsletters and missives to my mailing list while I've been with MailerLite. And that's what you want from this service - ease of use. Set and forget, so to speak.

Pros

It is easy to use and there is great support on the back end. It's also more reasonably priced than other email marketing sites.

Cons

I don't really have anything negative to say.

Jamie
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

customer help

Reviewed on 14/12/2024

excellent help and easy usability with great templates

excellent help and easy usability with great templates

Pros

constructive and direct clear instructions

Cons

Nothing I can think of at the moment, nn

Matthew
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent, EXCELLENT customer service

Reviewed on 19/12/2024

Overall, I am very pleased: price points are very good and fair, with monthly or annual billing...

Overall, I am very pleased: price points are very good and fair, with monthly or annual billing options, site interface is intuitive and attractive. Integrations are only expanding and getting better!

Pros

MailerLite's customer service is, bar none, the best of any technological company! If for nothing else, sign up for their service! The product is dynamite, too! ;-)

Cons

The intricacies of 'migrating' from Classic to New was unnerving.

David
Overall rating
  • Industry: Music
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Intuitive and Easy to Use

Reviewed on 19/12/2024

It has been a good product for my organizations to do bulk emails promoting our activities.

It has been a good product for my organizations to do bulk emails promoting our activities.

Pros

It is very intuitive and easy to use. I have used some of the other major products in this space and have found some of them quite clunky and hard to use.

Cons

I would like it to be possible to send a test email to more than one email address.

Rebecca
Overall rating
  • Industry: Photography
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great for Scaling and Segmentation, But Could Use Better Email Templates

Reviewed on 25/09/2024

I switched to MailerLite after using FloDesk, which I loved but didn't have a robust enough system...

I switched to MailerLite after using FloDesk, which I loved but didn't have a robust enough system for my needs. MailerLite has allowed me to set up multiple lists that market to different types of people, and has helped me scale my business.

Pros

MailerLite is pretty easy to understand, set up, and use. It was important to me that I was able to segment my lists and have great insights and MailerLite checks those boxes.

Cons

The thing I like the least is that the templates for emails aren't very stylized or pretty. They get the job done but I really wish there were better templates.

Response from MailerLite

Hi Rebecca,

We really loved reading your reviews. We would love to understand more on how we can improve our templates. We also think you would make such a great case study! If you are interested, get in touch! And we can have a chat.

Gábor
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Effortless Email Marketing with MailerLite

Reviewed on 09/02/2024

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies...

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies email marketing, from designing newsletters to automating complex campaigns. The platform's reliability and scalability have allowed us to grow our email list effectively while maintaining high engagement rates. The insights provided by MailerLite have been invaluable in optimizing our marketing strategies. It's a cost-effective solution that delivers on its promises, making it an essential tool for marketers aiming to maximize their email marketing efforts.

Pros

What I liked most about MailerLite is its intuitive user interface and ease of use. Creating and managing email campaigns have never been more straightforward, thanks to their drag-and-drop editor and comprehensive analytics. Their customer support is exceptional, providing timely and helpful assistance whenever needed.

Cons

While were love Mailerlite, it's worth noting that the SEO features for websites and landing pages could benefit from further development

Alternatives Considered

Wix

Reasons for Choosing MailerLite

Mailerlite is just more useful and easy to use.

Switched From

MailTrack and Mailchimp

Reasons for Switching to MailerLite

Mailerlite is easier to use for us and for our client base.
Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Well priced email automation for beginner email marketing

Reviewed on 27/03/2024

I'm happy with MailerLite experience. I had good support and they reply fast. I had some misundersta...

I'm happy with MailerLite experience. I had good support and they reply fast. I had some misunderstandings with them, but the communication about it was done with care.

Pros

At the moment of signing up the offer was better than competition, pricing is good too. There are all the basic to medium features someone would need to set up automated email campaigns with low cost entrance, that includes hosting and editor for landing pages.

Cons

Pricing has increased during my time of using it, and new competition appeared with better cost to features ratio, where you don't really pay monthly, but it depends on number of emails sent. So it depends on what type of pricing you need and how many emails you send.

John
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fast & Reliable Way To Get Our News To Our Customers

Reviewed on 10/02/2024

Just going from the old interface to the new was a little tricky, for me at least because I was so...

Just going from the old interface to the new was a little tricky, for me at least because I was so used to things the way they were. The folks at MailerLite actually surprised me at how helpful they were in both the speed of their responses and the content of them too... like someone actually read my questions and actually answered them... not just sending me a link to their FAQ page, we've all had that kind of "no-help" help, and it can be maddening. MailerLite has been absolutely terrific, can't say enough good about them.

Pros

Once you get in a groove on the interface, emails are remarkably fast to create and send. Just about as fast as a Facebook post but obviously with a lot more direct reach.

Cons

Not a whole lot. The one suggestion I might have would be the ability to incorporate something like TINYPNG directly in to the interface. Lots of times I'll use the same graphics for a website and just upload them to MailerLite for the email. Saves me time when I'm doing work at 3am. Be nice to have a 1100px wide graphic at 150k knocked down in size, both mechanical and file size, automatically. It'd make for smaller email overall size.

Sophie
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

If you are looking for a tool that just does emailmarkering right, then Mailerlite is it!

Reviewed on 02/01/2024

I have onboarded multiple clients to Mailerlite. I feel the tool is easy to use and offers most...

I have onboarded multiple clients to Mailerlite. I feel the tool is easy to use and offers most features one would want when looking for an emailmarketing tool. It is very affordable and has a great customer service.

Pros

I like the fact that it is very straightforward in its use. In theory you can start using the tool without going trough manuals or guides.
I like the fact that they have a chat support. If you do have a question you want to be able to ask it. They are open to suggestions and have a communication line for bugreporting.
The drag and drop editor makes it easy to create emails.
It is a EU tool so it is in line with GDPR regulation.
The price is very affordable and allows any company size to start out with emailmarketing.

Cons

The tool is a bit let mature then for example Mailchimp. The last couple of months with the launch of the new editor there have been a couple of bugs in the editor and how it was displaying in mailboxes. Support was reachable and they did follow up on those issues. It would be great to have a build in tool to test how the emails look in different mailboxes. Another great tool would be to have a way to test automations more easily.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Pricing of Mailchimp is just to high and most clients don't want all the extra features Mailchimp comes with.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Pricing, ease of use overall features. It was not bloated with unnecessary features.
Joseph
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Overall a good mailer

Reviewed on 03/10/2024

Overall, it is good, but the image upload limit may be a factor why I may leave.

Overall, it is good, but the image upload limit may be a factor why I may leave.

Pros

It is easy to manage the form and set things out so everything is clear.

Cons

I really, really dislike the 2mb image limit. It's really frustrating.

Response from MailerLite

Hey Joseph!

Thank you for taking the time to leave us a review. You would be happy to know that the image limitation has been fixed from our end. Now any images above 2MB gets optimized to fit with our size requirements. So now users can upload images with size greater than 2MB!

Tydie
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Easy to Use - Switched from MailChimp

Reviewed on 01/04/2024

Pros

Love how easy it is to set up email campaigns, track engaged users, and create landing pages. I was really able to customize everything to my business branding.

Cons

Very few cons. One is the pricing. I think it is very akin to other email management providers, just wish it was cheaper. I wish you could track the origin of clicks to a landing page - that would be fabulous. Instead, I used Milkshake for that.

Verified Reviewer
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Review of MailerLite from a beginner.

Reviewed on 25/02/2024

I am slowly "coming up to speed" and hope that I will be less frustrated as I continue to learn and...

I am slowly "coming up to speed" and hope that I will be less frustrated as I continue to learn and incorporate all of its features.

Pros

Good deliverability. Wonderful chat support - great support team!

Cons

Not as user friendly as I would like. I'm having to go to chat support and this is after watching tutorials. I admit, I am not a "tech" yet hoped it would be easier to use.

Debbie
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love it must have

Reviewed on 29/09/2024

Overall, my experience with MailerLite has been extremely positive. I have been able to effectively...

Overall, my experience with MailerLite has been extremely positive. I have been able to effectively communicate with my target audience and drive engagement with my email campaigns. The analytics provided have allowed me to track the success of my campaigns and make data-driven decisions for future strategies.

Pros

The user-friendly interface of MailerLite is what I liked most about this product. Navigating through the platform is incredibly easy, and I was able to create professional-looking email campaigns in just a few minutes. The drag-and-drop editor is intuitive and allows for customization of templates to fit my brand's aesthetic. Additionally, the automation features have saved me a significant amount of time by setting up drips campaigns and autoresponders.

Cons

However, one aspect that I found to be a bit cumbersome was the lack of advanced segmentation options. While the basic segmentation features are sufficient for my current needs, I can see how more complex campaigns might require more robust segmentation capabilities.

Allie
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best value for the money!

Reviewed on 16/02/2024

My overall experience with MailerLite has been wonderful. I have learned many things from their...

My overall experience with MailerLite has been wonderful. I have learned many things from their knowledgable support team and their videos. All these things have helped me to be able to grow my business. I definitely would recommend them to anyone who needs to build a business using this type of platform and could use some professional guidance along the way. No need to worry, they are right there to help!

Pros

When I first started using mailerLite, I had absolutely no idea how to do anything related to the field I am now working in. I was very happy to see that mailerLite"s support team would reply to questions in a timely manner. They also have easy-to-follow videos that helped me along the way. Everyone who I had the pleasure of communicating with was pleasant, knowledgeable, patient and dedicated to helping make the process easy for me to understand!

Cons

I have not encountered anything that I did not like regarding Mailerlite.

Tyler
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

MailerLite - We've Been Using It For a While. Here's What I Think

Reviewed on 24/11/2024

MailerLite has proven sufficient for us with getting out our weekly newsletters, building a mailing...

MailerLite has proven sufficient for us with getting out our weekly newsletters, building a mailing list, and doing so at a competitive price.

Pros

I love that MailerLite's pricing follows a "pay as you grow" model. We've been using MailerLite for a while now for our weekly newsletter. At the start, the service was free for our first 1000 subscribers, but we switched to one of the premium plans once we grew our list beyond that count. It's nice to be able to upgrade after we've also had returns on the mailing list service, rather than paying a premium price as a newbie. It should be noted that MailerLite also has competitive pricing in comparison to other mailing list services.

Cons

In all honestly, I don't particularly have a negative to offer about MailerLite at the moment from my own experience. However, I did hear that they deleted many free users from their systems earlier in the year. One may need to be cautious with regard to the longevity of their free plan.

Natalie
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excelent for small businesses and professionals

Reviewed on 27/12/2024

Excellent. I could set up my audiences and build a nice landing page, the free trial allows to...

Excellent. I could set up my audiences and build a nice landing page, the free trial allows to explore the various features.

Pros

Easy to set up and friendly UI and user experience

Cons

Maybe plans. It is affordable but for similar monthly plan, I preferred to stay with MailChimp

Alternatives Considered

HubSpot Marketing Hub, Brevo, Zoho Mail, Mailchimp and Mailjet

Reasons for Switching to MailerLite

I am planning to do so in the next year.
Katie
Overall rating
  • Industry: Real Estate
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This is the best I have used

Reviewed on 29/03/2024

Since day one I have LOVED MailerLite. When I have a question or an issue, their customer service...

Since day one I have LOVED MailerLite. When I have a question or an issue, their customer service is on top of it and digs in and helps me. I became certified with their awesome MailerLite Academy which was super helpful. As a designer, it was important to me to have the capability of designing the emails just how I want them without coding. This is the best I have used doing that. I also use their email cleaning product that streams in so seamlessly. Great product!

Pros

Easy to use
Great Customer Service
Great Stats
Beautifully designed

Cons

There are a few clunky parts when it comes to subscriber management but nothing too bad. Some of the design modules could be better.

Sotto
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Straightforward and functional

Reviewed on 04/04/2024

I use it twice a month now to send out newsletters. So far, everything goes smoothly and I have...

I use it twice a month now to send out newsletters. So far, everything goes smoothly and I have actually recommended it to my writer friends. It is such a great tools for starting authors who wants to build their brands but not breaking the bank yet.

Pros

When I first started MailerLite, I didn't have any knowledge about email marketing and struggled to figure out how to set up everything. MailerLite provided actual help (in person, not bots) who patiently guided me throughout the process. They also respond queries to emails in reasonable time and again, I was corresponding with actual person. I think this is the competitive advantage of MailerLite.

Cons

Nothing, really.
Initial setup was challenging, but it should be the same with others.

Beverly
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

[sensitive content hidden] is amazing!

Reviewed on 13/12/2024

Thanks so much, [sensitive content hidden]! you have made this process super seamless and sooo...

Thanks so much, [sensitive content hidden]! you have made this process super seamless and sooo helpful I mean, look at all the things I was missing/needed to tweak... Without your help, I would be crying and giving up and walking away. You have made my day so much better. Thank you and Glory to the most High God for sending you today!

Pros

Amazing customer support - need I say more!

Cons

nothing so far - I have had what I needed in terms of documentation, videos and support to help my navigate through the system.