---
description: Learn more about Outbrain. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Outbrain Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Outbrain](/software/101419/outbrain)

# Outbrain

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> Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.
> 
> Verdict: Rated **3.9/5** by 32 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Outbrain

 After creating your content, let Outbrain analyse your headline and image to attract the eye of the reader. You can promote videos, articles and infographics among other types of media content.&#10;&#10; Outbrain Amplify helps you to optimize your content by featuring it on the top media websites. Outbrain can help your content to gain more visibility, deeply engage your customers and attract new targets.&#10;&#10; Get more information on your audience thanks to the analytics dashboard and recommendations on what to do next.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 32 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 3.7/5 | Based on overall reviews |
| Value for Money | 3.6/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Outbrain
- **Location**: New York, US
- **Founded**: 2006

## Commercial Context

- **Starting Price**: USD 20.00
- **Pricing model**: Per Feature (Free version available)
- **Pricing Details**: Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United States

## Features

- A/B Testing
- API
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Audience Targeting
- Auto Update
- Automated Publishing
- Bid Management
- Billing & Invoicing
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Categorisation/Grouping
- Channel Management
- Click Tracking
- Client Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software)

## Related Categories

- [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software)
- [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software)
- [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software)
- [PPC Software](https://www.getapp.com.au/directory/985/ppc/software)
- [Public Relations Software](https://www.getapp.com.au/directory/311/public-relations/software)

## Alternatives

1. [Adalysis](https://www.getapp.com.au/software/126355/adalysis) — 4.6/5 (117 reviews)
2. [monday.com](https://www.getapp.com.au/software/91734/monday-com) — 4.6/5 (5726 reviews)
3. [Asana](https://www.getapp.com.au/software/90584/asana) — 4.5/5 (13547 reviews)
4. [Taboola](https://www.getapp.com.au/software/106099/taboola) — 4.5/5 (68 reviews)
5. [Wrike](https://www.getapp.com.au/software/9964/wrike) — 4.4/5 (2887 reviews)

## Reviews

### "getting a lot of clicks in first few days" — 5.0/5

> **Verified Reviewer** | *11 April 2019* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: we are trialling this software to improve our native advertising, early results seem great
> 
> **Cons**: no customer rep to talk to but the help files are ok
> 
> looks promising

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### "Outbrain Native Ads" — 5.0/5

> **Maria** | *26 March 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Rapidez a la hora de crear campañas. Variedades útiles para crear tus campañas, como por ubicación, tipo de sistema operativo, placement, etc
> 
> **Cons**: Editar el contenido de tus campañas, creo que sería muy optimo darle una vuelta.
> 
> Experiencia muy buena, el equipo muy práctico y siempre dispuestos a ayudarnos.&#10;Además nuestros lcientes están muy contentos con los reusltados obtenidos y la trazabilidad en su CRM o GA4

-----

### "Don't get robbed by this company\!" — 1.0/5

> **Yilmaz** | *1 July 2022* | Sporting Goods | Recommendation rating: 0.0/10
> 
> **Pros**: This company made our days to a nightmare. They are charging us even we have canceled the account weeks after.&#10;No advances with this services of outbrain. Do not fall for their promisses. Do not add your credit card on to otherwise you must cancel your credit card so on.
> 
> **Cons**: no Service and no support at all. &#10;They just simply don't reply. After adding your credit card, you will be charged for nothing and after that, you must change your credit card, as they charge you way after you cancelling the account\!&#10;We are highly upset with this company and can not recommend this outbrain to no one\!
> 
> Very bad experiences \!&#10;just daily frustrated about this company, because they are still charging us for no service\!\!\!

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### "Creative shopping" — 5.0/5

> **Salah** | *23 July 2023* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: Everything is fine, and here too the customer service is very good they always receive all problems quickly they are able to solve any problem as quickly as possible the platform always has conversations going on I love using the platform. This is permanent
> 
> **Cons**: I hope the notifications will be permanent and the arrangement will always be good as it is now. There is a very big development in the platform. Every day I see good things inside the platform.
> 
> It's all very well done and very easy, and the ads are quick to roll out. I've been using it for a very long time it also has everything I need it's fast with tasks and very good shopping. I don't think it will be like the next days that platform like that because it's the best for me

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### "Outbrain helps us reach high value customers" — 5.0/5

> **Verified Reviewer** | *19 March 2019* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.
> 
> **Cons**: At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/101419/outbrain)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/101419/outbrain> |
| de-AT | <https://www.getapp.at/software/101419/outbrain> |
| en | <https://www.getapp.com/marketing-software/a/outbrain/> |
| en-AE | <https://www.getapp.ae/software/101419/outbrain> |
| en-AU | <https://www.getapp.com.au/software/101419/outbrain> |
| en-CA | <https://www.getapp.ca/software/101419/outbrain> |
| en-GB | <https://www.getapp.co.uk/software/101419/outbrain> |
| en-IE | <https://www.getapp.ie/software/101419/outbrain> |
| en-NZ | <https://www.getapp.co.nz/software/101419/outbrain> |
| en-SG | <https://www.getapp.sg/software/101419/outbrain> |
| en-ZA | <https://www.getapp.za.com/software/101419/outbrain> |
| es | <https://www.getapp.es/software/101419/outbrain> |
| es-CL | <https://www.getapp.cl/software/101419/outbrain> |
| es-CO | <https://www.getapp.com.co/software/101419/outbrain> |
| es-MX | <https://www.getapp.com.mx/software/101419/outbrain> |
| fr | <https://www.getapp.fr/software/101419/outbrain> |
| fr-BE | <https://fr.getapp.be/software/101419/outbrain> |
| fr-CA | <https://fr.getapp.ca/software/101419/outbrain> |
| nl | <https://www.getapp.nl/software/101419/outbrain> |
| nl-BE | <https://www.getapp.be/software/101419/outbrain> |
| pt | <https://www.getapp.com.br/software/101419/outbrain> |
| pt-PT | <https://www.getapp.pt/software/101419/outbrain> |

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