--- description: Learn more about AdRoll. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AdRoll Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [AdRoll](/software/100709/adroll) # AdRoll Canonical: https://www.getapp.com.au/software/100709/adroll Page: 1 / 4\ Next: [Next page](https://www.getapp.com.au/software/100709/adroll?page=2) > AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device. > > Verdict: Rated **4.0/5** by 74 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of AdRoll Dynamic LiquidAds: These personalized ads provide content based on previously viewed and recommended products. Optimize ads with calls-to-action, product placement, product feeds customizable animation and other interactive features, Flexible segmentation: AdRoll tracks over 300 different intent signals to target or exclude customers based on their actions. Expert optimization: AdRoll offers an experienced retargeting team to help with your account management, bidding and ad developemt with an in-house creative team. Reports \& Analytics: See real-time data on pricing and campaign activity for each ad impression served. Mobile Retargeting: AdRoll supports mobile ad formats for sponsored posts, promoted tweets, app install ads, lead gen cards and standard mobile web ad formats. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 74 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.7/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: NextRoll - **Founded**: 2016 ## Commercial Context - **Starting Price**: USD 1.00 - **Pricing Details**: Pricing is tailored to suit your needs, with no contracts, no minimum and no maximum costs. Pricing is based on a CPM model with a range of $1- $2.50. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - A/B Testing - API - Activity Dashboard - Audience Targeting - Behavior Analytics - Behavioral Targeting - CRM - Campaign Analytics - Campaign Management - Communication Management - Conversion Tracking - Cross Channel Attribution - Customer Segmentation - Customizable Reports - Data Visualization - Display Ad Management - Dynamic Content - Lead Management - Marketing Automation - Marketing Calendar ## Integrations (33 total) - Adobe Commerce - Attribution - BigCommerce - Campaign Monitor by Marigold - Constant Contact - CoreCommerce - Foxy - Funnel - Google Analytics 360 - HubSpot CRM - Improvado - Joomla - Mailchimp - Marketo Engage - Miva ... and 18 more integrations ## Support Options - Email/Help Desk - Phone Support - Chat ## Category - [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software) ## Related Categories - [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software) - [Personalisation Software](https://www.getapp.com.au/directory/609/personalization-behavioral-targeting/software) - [Display Advertising Software](https://www.getapp.com.au/directory/612/display-advertising/software) - [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software) - [B2B eCommerce Platform Software](https://www.getapp.com.au/directory/2627/b2b-ecommerce-platform/software) ## Alternatives 1. [Omnisend](https://www.getapp.com.au/software/112199/omnisend) — 4.7/5 (836 reviews) 2. [Marketing 360](https://www.getapp.com.au/software/104247/marketing-360) — 4.5/5 (1132 reviews) 3. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17572 reviews) 4. [Criteo](https://www.getapp.com.au/software/454/criteo) — 3.9/5 (22 reviews) 5. [Aimtell](https://www.getapp.com.au/software/114033/aimtell) — 4.6/5 (19 reviews) ## Reviews ### "Good marketing campaigns" — 5.0/5 > **Luis Enrique** | *19 October 2018* | Newspapers | Recommendation rating: 10.0/10 > > **Pros**: With AdRoll it is easy to boost your business through advertising, remarketing is very useful to attract new customers and with the tools that this software offers is possible. Working with AdRoll is simple, it does not take as much experience to track or work with the ads. > > **Cons**: Despite spending some time using AdRoll I have not been involved in any problem with the software I am very happy with the momentum that my company has received with your support. ----- ### "Brings good results. Not so easy to use but you soon get a hold of it." — 5.0/5 > **Verified Reviewer** | *11 December 2017* | Hospitality | Recommendation rating: 8.0/10 > > **Pros**: The whole concept of retargeting is great and Adroll is one of the best platforms for it. It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads. > > **Cons**: Their customer support / account management is a little overwhelmed so we eventually have to wait a few days or about a week to get a problem solved (like banners not being tracked for clicks). They lack media space in countries where English is not the main language, so banners for specific markets take much longer to have the needed number of impressions (and some formats are not even published). I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media. > > Adroll provides an easy way to create and monitor your retargeting campaigns, so your website visitors get tagged with a cookie and start seeing your display ads all over other websites they visit. It's a great tool to get new customers, by pulling them further into the decision-making process making sure your brand is always on their minds. ----- ### "Had high hopes, but software is limited and much cheaper options exist." — 1.0/5 > **Mitchell** | *30 March 2020* | Computer Software | Recommendation rating: 0.0/10 > > **Pros**: I originally liked how you can use BuiltWith to compile a targeted list, and then use their somewhat smart email system for cold outreach. > > **Cons**: Where to begin: the option to find people is very limited. I have a very specific group I'm looking for, and I'd say about 95% of the results are irrelevant and not at all related to my search. Too much time is spent filtering the results, instead of actually emailing them. Furthermore, you're unable to manually add contacts. Only contacts retrieved from Adroll can be mailed to. I followed up with support on this and they confirmed this is true. > > Not impressed at all. I've found a handful of alternatives which are significantly cheaper. I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all. Just threw the book at me. I'd stay away from Adroll and look at more flexible options. ----- ### "A simpler method for remarketing and identifying similar audiences" — 4.0/5 > **Verified Reviewer** | *22 August 2022* | Retail | Recommendation rating: 9.0/10 > > **Pros**: I appreciate how simplified retargeting and lookalikes are. To prevent your return on investment from exploding and to target clients who are unlikely to convert, you might establish a cost-per-acquisition rate. > > **Cons**: In terms of ad layouts and placements, running social media advertising through Adroll has significant disadvantages compared to doing so natively (through Facebook, for example). > > Most of the time, when we retarget customers, we see phenomenal outcomes. Style- and reporting-wise, the advertising platform differs from Google and Facebook, but it's manageable once you get used to it. ----- ### "Simple and effective retargeting and more" — 5.0/5 > **Verified Reviewer** | *14 April 2022* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Easy to set up. The support team is good too. Great retargeting solution with a wide reach. > > **Cons**: Campaign setup can be a little confusing, trying to apply creatives to campaigns, campaign to target list turn them on etc. I would like way to guide the yser ----- Page: 1 / 4\ Next: [Next page](https://www.getapp.com.au/software/100709/adroll?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/100709/adroll) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data