Sprinklr

4.2 (82)
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Social media management, analytics & strategy planning.

Overall rating

4.2 /5
(82)
Value for Money
3.9/5
Features
4.3/5
Ease of Use
3.8/5
Customer Support
4.0/5

83%
recommended this app
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82 Reviews

Verified Reviewer
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Streamlining Your Marketing Plan

Reviewed on 21/02/2022

As a result, the program's original concerns about rigorous reporting requirements and multi-channel...

As a result, the program's original concerns about rigorous reporting requirements and multi-channel marketing campaign analytics have been alleviated by the experience. Campaign attribution and return on investment analysis have been made much easier thanks to the tool's ease of use for myself and my colleagues.

Pros

Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise.

Cons

Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries.

Verified Reviewer
Overall rating
  • Industry: Human Resources
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Fantastic Social Media Management Software

Reviewed on 17/09/2020

I really liked Sprinklr and it's a software that I always tell people to check out. It's on the...

I really liked Sprinklr and it's a software that I always tell people to check out. It's on the upper end of price for social media software so be aware of that. If you're just starting out in social or have a small business, this may not be the software for you. But if youre a mid size company and above, Sprinklr is awesome.

Pros

The part of Sprinklr that I loved the most was their reporting. Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools. I never had to have anything extra to help track our social media engagements.

Cons

The social listening feature on Sprinklr is ok. Their listening software does as pretty good job or tracking mentions on social but if you want to track the whole internet, you're going to need some extra help.

Verified Reviewer
Overall rating
  • Industry: Music
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Sprinklr

Reviewed on 30/04/2021

When used for social listening purposes, it's a good tool. Social media management, not the ideal...

When used for social listening purposes, it's a good tool. Social media management, not the ideal one.

Pros

I like the research and insight features. It helps me understand my audience and come up easily with solutions.

Cons

Don't really like the social media manager interface, it's not intuitive. Customer service is also veeeery slow.

Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Soup-to-nuts social CMS tool

Reviewed on 24/05/2019

We have been very happy with our Sprinklr partnership - if your company has the budget to support...

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

Pros

Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company.

Cons

Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start.

Muhammad
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A great product with poor customer support

Reviewed on 20/05/2022

Pros

Sprinklr can fetch real time comments, messages, posts from social media channels into dashboards which help advisors to reply to customer queries and/or concerns. It has extensive reporting and does social listening as well across social media channels where you can fetch posts using particular keywords.

Cons

Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics. Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push back.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

super scheduler

Reviewed on 04/01/2019

Pros

i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually.

Cons

creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance.

Rosanna
Overall rating
  • Industry: Consumer Goods
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Could be better

Reviewed on 24/06/2022

Pros

Sprinklr is a great tool for publishing and monitoring social content, easy to schedule, create dashboards for analytics and use for multiple brands

Cons

There are some gaps in the platform that aren't available as social platforms updated, we cannot access Reels data or scheduling due to API issues, it is the most critical part of our business now that we moved to this medium

Ana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great product

Reviewed on 22/04/2022

Pros

I have been using Sprinklr for years and it is a great tool to use if you have multiple accounts to manage. I also really enjoy the analytics part of this software.

Cons

Sometimes this software is hard to navigate.

Hannah
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

hard to navigate

Reviewed on 18/06/2018

Pros

I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration.

Cons

The learning curve is extremely steep and while customer service offers support, it can be very difficult to master.

Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Sprinklr is trying to be too many things at the same time.

Reviewed on 09/11/2017

Pros

It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available.

Cons

Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best.

Verified Reviewer
Overall rating
  • Industry: Religious Institutions
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Expensive, but worth it

Reviewed on 22/04/2021

The implementation team was fantastic, the tool itself has saved us countless hours a day, all in...

The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.

Pros

Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us.

Cons

It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it.

Will
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

A social deck that works!

Reviewed on 15/08/2017

Pros

I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Cons

Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers.

Verified Reviewer
Overall rating
  • Industry: Information Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Love sprinklr

Reviewed on 28/01/2019

My employer has started using this platform in the last 6 months. I can say that it has changed the...

My employer has started using this platform in the last 6 months. I can say that it has changed the way we work in the social media department. We are more productive and able to help our customers who reach out on social media alot faster.

Pros

I love being able to access all of the social media platforms my company uses in one place.

Cons

I did not like the fact you had so many messages to respond to as once.

Hamza
Hamza
Overall rating
  • Industry: Furniture
  • Company size: 2–10 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good but expensive

Reviewed on 09/08/2019

Pros

Before I start to work here in my current job, I had an online flower store. At that time I've used Sprinkle for managing my social media channels and it helped me so much. The ability to showing audience profile valuable. With this feature you're being able to see your customers diversity. The other features are really helpful and easy to use as well but my favorite is audience profile.

Cons

After I've used Sprinklr a couple of month, the price started to get not affordable for me. This is also related with the economic crisis in my country but it's pretty expensive by comparison with other tools though.

Kaylee
Overall rating
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Using Sprinklr to Publish to Social Media

Reviewed on 27/01/2019

Pros

Sprinklr has great metrics and allows you to monitor engagements on posts through categorized groups. You are able to organize how you see this engagement in a variety of ways, making it possible to easily get through responses to commenters and raise problems.

Cons

Getting set up on Sprinklr can take a bit of time. It is not as clearly intuitive as some of the other publishing platforms I have used. In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.

Claire
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Better options out there

Reviewed on 28/04/2022

Overall we have found the user experience to simply not be as pleasant as competitors. However,...

Overall we have found the user experience to simply not be as pleasant as competitors. However, since we only use for publishing, it's possible the other functionality is great!

Pros

The interface is pretty sleek and you can view what posts might look like pretty easily.

Cons

We mostly use this software for publishing and I wish there was an approval process.

Edd
Edd
Overall rating
  • Industry: Banking
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great actionable insight

Reviewed on 25/01/2019

Pros

Vast amounts of data, but packaged in a way that insight become usable.

Cons

Setup can be tricky, but staff always available to help

John
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great for Enterprise, May Not Be Best For Small Business

Reviewed on 11/10/2022

All in all, this is a great tool for enterprise size teams. I would hesitate to recommend Sprinklr...

All in all, this is a great tool for enterprise size teams. I would hesitate to recommend Sprinklr for a small business given the price. Also, the analytics reporting emails could look better. If you are sending these to a client, it would be beneficial to add explanations as the reports are definitely geared towards someone who understands social media analytics.

Pros

Full of features
Monthly reporting tool
Scheduler

Cons

Expensive
Analytics Reporting Emails Could Look Better

Felix Daniel
Felix Daniel
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

An efficient and powerful digital solution

Reviewed on 28/07/2023

One of the aspects that I liked the most is the ability to centralize all my activities in social...

One of the aspects that I liked the most is the ability to centralize all my activities in social networks in a single platform. This has saved me time and effort.

Pros

His approach and his ability to simplify our activities on social networks is great, providing me with all the necessary tools to manage my accounts

Cons

It would be beneficial to have a more detailed guide or interactive tutorials to facilitate my familiarization with the platform.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 4.0 /10

Client Requested

Reviewed on 07/11/2018

Pros

My client requested Sprinklr to manage their social media. I liked that we could give clients limited access to the social accounts without giving them access to the actual social platform

Cons

I didn’t like that the platform couldn’t do much more than we could do in the platform

Courtney
Courtney
Overall rating
  • Industry: Entertainment
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great Options, Takes Time to Understand

Reviewed on 03/12/2019

My overall experience has been good. When I do get confused with implementation I’m able to find...

My overall experience has been good. When I do get confused with implementation I’m able to find answers online or ask for help through their support.

Pros

I like that this program allows you to create different captions based on what platform you are going to use. Unlike with other platforms for scheduling, I do not need to copy and paste. Instead, I can customize each caption while posting.

Cons

I found this platform a little harder to grasp at first. It has a lot of functionality, however, that functionality is a little overwhelming when first implementing the software.

Sayantan
Sayantan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Not a very good tool for MSMEs

Reviewed on 15/09/2020

Pros

I liked the user interface but the modules are pretty expensive.

Cons

Too expensive and bugs take a lot of time to solve.

Alison
Overall rating
  • Industry: Public Policy
  • Company size: 1,001–5,000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Fun and engaging

Reviewed on 14/03/2017

Pros

The dynamic presentation, eye catching and informative windows are great for events, would be practical.

Cons

Cost for our small international organization would be too high, would need a budget version of Sprinklr.

Kasandra
Overall rating
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good once you get it working

Reviewed on 29/03/2018

Pros

The ability to make one post that will seamlessly connect to multiple platforms is great. I like having them all connected.

Cons

I did not like the experience I had with customer service. Had some issues getting it to work with instagram and waited for help through e-mail.

Nicole
Overall rating
  • Industry: Consumer Electronics
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Still Learning

Reviewed on 12/02/2019

Still learning

Still learning

Pros

The convenience of posting to multiple platforms

Cons

Still trying to figure out what everything does