---
description: Get a quick and detailed side-by-side comparison for Marketo Engage vs VWO Testing. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Marketo Engage vs VWO Testing Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/1611/customer-journey-mapping-tools/software) > [Marketo Engage \<span\>vs\</span\> VWO Testing](https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer)

# Compare Marketo Engage vs VWO Testing

Canonical: https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer

> Detailed comparison between Marketo Engage and VWO Testing. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | VWO Testing |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 710 | 91 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Marketo Engage

- A/B Testing
- API
- Audience Targeting
- Behavior Tracking
- Behavioral Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Experience Management
- Landing Pages/Web Forms
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Visitor Tracking
- Website Analytics

### VWO Testing

- A/B Testing
- API
- Audience Targeting
- Behavior Tracking
- Behavioral Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Experience Management
- Landing Pages/Web Forms
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Visitor Tracking
- Website Analytics

## Links

- [View Marketo Engage Profile](https://www.getapp.com.au/software/990/marketo-lead-management)
- [View VWO Testing Profile](https://www.getapp.com.au/software/91227/visual-website-optimizer)
- [View Original Comparison](https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketo Engage vs VWO Testing Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Marketo Engage vs VWO Testing. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer","about":[{"@id":"https://www.getapp.com.au/software/990/marketo-lead-management#software"},{"@id":"https://www.getapp.com.au/software/91227/visual-website-optimizer#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable, and marketer-friendly marketing automation solution that enables brands to create a global marketing center of excellence to orchestrate and execute cross-channel campaigns across complex buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behaviors, and AI to create customized journeys for individuals and teams. Marketo Engage also aligns strategy, messaging, and execution across revenue teams, marketing and sales, by sharing customer engagement data and insights seamlessly between the two, ultimately increasing sales productivity. It optimizes marketing for maximum business impact through a range of out-of-the-box dashboards, customizable reporting, and multi-touch attribution, giving every Marketing and Ops professional. Additionally, it allows teams to seamlessly connect new data sources as they become available, without extensive IT support, to create a centralized hub for customer intelligence that improves efficiency, ROI, and customer experience.\n\nMarketo Engage delivers across several key dimensions. It offers flexibility and scalability, having been designed to handle everything from the simplest to the most sophisticated B2B marketing use cases with ease and automation, enabling small teams to produce big results and scale their operations seamlessly. With simplicity and automation at its core, features like Smart Campaigns, a marketer-friendly UI, and cloning capabilities allow marketing teams to build and execute campaigns quickly. Marketo also supports digital maturity, empowering small teams to do more with powerful yet easy-to-use automation, while enabling the most digitally mature organizations to run sophisticated programs across channels, geographies, product lines, and more. \n\nThrough AI-powered content and personalization, teams can leverage AI and sophisticated rules to present best-fit content for 1:1 personalized experiences. Marketo helps teams rethink revenue operations by embedding extended features such as a webinar platform, conversational chat, sales engagement, and multi-touch attribution—enriching customer intelligence, improving engagement, reducing integration overhead and total cost of ownership, and fostering true marketing and sales alignment. It also reimagines sales engagement with an industry-leading CRM sync that ensures customer engagement data is available to the teams that need it in real time. Marketo offers comprehensive tracking, flexible lead scoring and routing, and a dashboard of best leads and opportunities prioritized by quality and urgency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/38a95eb5-0dcd-42cc-a75d-694c271a49f8.png","url":"https://www.getapp.com.au/software/990/marketo-lead-management","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/990/marketo-lead-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":710},"operatingSystem":"Cloud"},{"name":"VWO Testing","description":"VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.\n\nVWO Testing allows businesses to conduct tests based on website visitors’ behavior including clicks on an element, time spent on pages, exit intent, and page scroll. IT teams can utilize the code editor to create A/B tests using HTML, CSS, JavaScript, and jQuery from the built-in library. Moreover, users can analyze the conversion rates of marketing campaigns and generate customizable reports with various performance metrics.\n\nVWO Testing facilitates integration with various third-party applications such as Google Analytics, Kissmetrics, Demandware, Magento, and more. Key features include heatmaps, visitor segmentation, data export, goal tracking, and traffic allocation. VWO Testing provides enterprises with live previews and screenshots of launched variations across browsers, desktops, and mobile devices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/91848585-c957-4427-adb4-ce39950a2bd1.png","url":"https://www.getapp.com.au/software/91227/visual-website-optimizer","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/91227/visual-website-optimizer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":91},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Journey Mapping Tools","position":2,"item":"/directory/1611/customer-journey-mapping-tools/software","@type":"ListItem"},{"name":"Marketo Engage vs VWO Testing","position":3,"item":"https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/990/91227/marketo-lead-management/vs/visual-website-optimizer#breadcrumblist"}]}
</script>