---
description: Get a quick and detailed side-by-side comparison for Semrush vs Microsoft Advertising. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Semrush vs Microsoft Advertising Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [All-in-One Marketing Tools](/directory/310/online-marketing/software) > [Semrush \<span\>vs\</span\> Microsoft Advertising](https://www.getapp.com.au/compare/91634/2056285/semrush/vs/microsoft-advertising)

# Compare Semrush vs Microsoft Advertising

Canonical: https://www.getapp.com.au/compare/91634/2056285/semrush/vs/microsoft-advertising

> Detailed comparison between Semrush and Microsoft Advertising. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | Microsoft Advertising |
| **Overall rating** | 4.6/5 | 3.7/5 |
| **Total Reviews** | 2316 | 10 |
| **Starting Price** | USD 139.95 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Key features

### Semrush

- Activity Dashboard
- Activity Tracking
- Advertising Management
- Backlink Monitoring
- Campaign Management
- Campaign Planning
- Channel Management
- Dashboard
- Data Import/Export
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics

### Microsoft Advertising

- Activity Dashboard
- Activity Tracking
- Advertising Management
- Backlink Monitoring
- Campaign Management
- Campaign Planning
- Channel Management
- Dashboard
- Data Import/Export
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Performance Metrics
- Real-Time Analytics
- Reporting & Statistics

## Links

- [View Semrush Profile](https://www.getapp.com.au/software/91634/semrush)
- [View Microsoft Advertising Profile](https://www.getapp.com.au/software/2056285/microsoft-advertising)
- [View Original Comparison](https://www.getapp.com.au/compare/91634/2056285/semrush/vs/microsoft-advertising)

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