---
description: Get a quick and detailed side-by-side comparison for Semrush vs Surfer. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Semrush vs Surfer Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Local SEO Software](/directory/3843/local-seo-tools/software) > [Semrush \<span\>vs\</span\> Surfer](https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1)

# Compare Semrush vs Surfer

Canonical: https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1

> Detailed comparison between Semrush and Surfer. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Semrush | Surfer |
| **Overall rating** | 4.6/5 | 4.9/5 |
| **Total Reviews** | 2325 | 422 |
| **Starting Price** | USD 139.95 | USD 182.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Semrush

- AI/Machine Learning
- API
- Activity Dashboard
- Audit Management
- Backlink Monitoring
- Collaboration Tools
- Competitive Analysis
- Content Management
- Customisable Branding
- Dashboard
- For Marketing and Advertising
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Prioritization
- Reporting & Statistics
- Tagging
- Trend Analysis
- Website Analytics

### Surfer

- AI/Machine Learning
- API
- Activity Dashboard
- Audit Management
- Backlink Monitoring
- Collaboration Tools
- Competitive Analysis
- Content Management
- Customisable Branding
- Dashboard
- For Marketing and Advertising
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Prioritization
- Reporting & Statistics
- Tagging
- Trend Analysis
- Website Analytics

## Links

- [View Semrush Profile](https://www.getapp.com.au/software/91634/semrush)
- [View Surfer Profile](https://www.getapp.com.au/software/2055774/surfer-1)
- [View Original Comparison](https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Semrush vs Surfer Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Semrush vs Surfer. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1","about":[{"@id":"https://www.getapp.com.au/software/91634/semrush#software"},{"@id":"https://www.getapp.com.au/software/2055774/surfer-1#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Semrush","description":"Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.\n\nUtilize reliable SEO tools for the AI Search Era to analyze your search market, enhance site performance, and connect with your ideal customers—just like the world’s top brands do.\n\nStart:\nWinning rankings and AI mentions before others do\nFinding content gaps your competitors miss\nStrengthening your brand where people now search\nOutperforming across Google, ChatGPT, and more","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/33099b04-f774-403a-9530-e480dc02781b.png","url":"https://www.getapp.com.au/software/91634/semrush","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/91634/semrush#software","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2325},"offers":{"price":"139.95","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Surfer","description":"Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. \n    \nIt combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form.\n    \nSurfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.\n    \nIt brings everything into a single workflow—from identifying visibility gaps to executing content improvements—so marketing teams can turn content into consistent visibility.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/50b42557-7cf6-48b6-b72a-67085385dac1.png","url":"https://www.getapp.com.au/software/2055774/surfer-1","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2055774/surfer-1#software","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":422},"offers":{"price":"182","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Local SEO Software","position":2,"item":"/directory/3843/local-seo-tools/software","@type":"ListItem"},{"name":"Semrush vs Surfer","position":3,"item":"https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/91634/2055774/semrush/vs/surfer-1#breadcrumblist"}]}
</script>