Semrush vs Matomo

Semrush is a leading online visibility management software-as-a-service platform.

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million websites globally.
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Starting from

USD 129.95/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

USD 9.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.7 /5
(2,206)

Ease of Use

4.3/5

Features

4.6/5

Customer Service

4.4/5

Value for Money

4.3/5

Overall rating

4.8 /5
(58)

Ease of Use

4.5/5

Features

4.6/5

Customer Service

4.4/5

Value for Money

4.9/5

Total features 102

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Behavioral Analytics
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Profiles
  • Customisable Branding
  • Customisable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Discovery
  • Data Import/Export
  • Data Quality Control
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Websites
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Heatmaps
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Private Dashboards
  • Project Management
  • Public Dashboards
  • ROI Tracking
  • Rank Tracking
  • Real Time Data
  • Real-Time Analytics
  • Real-Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Statistical Analysis
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Widgets

Total features 56

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Behavioral Analytics
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Profiles
  • Customisable Branding
  • Customisable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Discovery
  • Data Import/Export
  • Data Quality Control
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Websites
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Heatmaps
  • KPI Monitoring
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Private Dashboards
  • Project Management
  • Public Dashboards
  • ROI Tracking
  • Rank Tracking
  • Real Time Data
  • Real-Time Analytics
  • Real-Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Statistical Analysis
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Widgets
  • Contao
  • Databox
  • DokuWiki
  • Dotclear
  • Drupal
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • Grafana
  • HubSpot Marketing Hub
  • Jira
  • Joomla
  • LimeSurvey
  • LineUpr
  • Magento Marketplace
  • Majestic
  • Moodle
  • OpenCart
  • Pimcore
  • PrestaShop
  • SPIP
  • SharePoint
  • Shopware
  • Sitejet
  • TYPO3
  • TapClicks
  • Trello
  • VirtueMart
  • WooCommerce
  • WordPress
  • Yext
  • Zen Cart
  • osCommerce Online Merchant
  • Contao
  • Databox
  • DokuWiki
  • Dotclear
  • Drupal
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • Grafana
  • HubSpot Marketing Hub
  • Jira
  • Joomla
  • LimeSurvey
  • LineUpr
  • Magento Marketplace
  • Majestic
  • Moodle
  • OpenCart
  • Pimcore
  • PrestaShop
  • SPIP
  • SharePoint
  • Shopware
  • Sitejet
  • TYPO3
  • TapClicks
  • Trello
  • VirtueMart
  • WooCommerce
  • WordPress
  • Yext
  • Zen Cart
  • osCommerce Online Merchant