---
description: Get a quick and detailed side-by-side comparison for Gmail vs Klaviyo. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Gmail vs Klaviyo Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Gmail \<span\>vs\</span\> Klaviyo](https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo)

# Compare Gmail vs Klaviyo

Canonical: https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo

> Detailed comparison between Gmail and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Gmail | Klaviyo |
| **Overall rating** | 4.8/5 | 4.6/5 |
| **Total Reviews** | 13327 | 524 |
| **Starting Price** | USD 0.00 | USD 20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Gmail

- API
- Alerts/Notifications
- Autoresponders
- Contact Management
- Email Campaign Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- List Management
- Mobile Optimization
- Personalization
- Reporting/Analytics
- Spam Blocker
- Subscriber Management
- Third-Party Integrations

### Klaviyo

- API
- Alerts/Notifications
- Autoresponders
- Channel Management
- Contact Management
- Data Integration
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Lead Management
- List Management
- Mobile Optimization
- Personalization
- Reporting/Analytics
- Spam Blocker
- Subscriber Management
- Third-Party Integrations
- Website Visitor Tracking

## Links

- [View Gmail Profile](https://www.getapp.com.au/software/91602/gmail)
- [View Klaviyo Profile](https://www.getapp.com.au/software/105931/klaviyo)
- [View Original Comparison](https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Gmail vs Klaviyo Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Gmail vs Klaviyo. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo","about":[{"@id":"https://www.getapp.com.au/software/91602/gmail#software"},{"@id":"https://www.getapp.com.au/software/105931/klaviyo#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Gmail","description":"Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite). With 15GB of email storage provided for free, users can access Gmail as secure webmail, as well as via POP3 or IMAP4. \n\nGmail automatically sorts emails into separate, customizable tabs (e.g. Primary, Social, Promotions, Updates) which users can add or remove as desired. Both inbound and outbound messages can be translated into other languages in Gmail, where users can also respond to invites, track packages, and leave reviews, without leaving the app.\n\nStarring and custom color labels let users neatly organize email threads (conversations), while Google-powered search allows users to locate messages from any thread, quickly and easily. \n\nWith Gmail's Hangouts, users can instant message with others, as well as host video calls with up to 15 participants, straight from their inbox. The platform is accessible from any mobile device, via either native mobile apps for Android or iPhone/iPad, or via a native mobile web app.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/eda6dc07-f977-4769-b6e2-56cf79a92724.png","url":"https://www.getapp.com.au/software/91602/gmail","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/91602/gmail#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":13327},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Klaviyo","description":"Klaviyo is an all-in-one platform built for B2C companies, with email and SMS marketing, full funnel analytics, and customer service in one solution. Built on customer data capturing every click, purchase, and conversion, Klaviyo powers marketing automation that delivers personalized customer journeys across every channel (email, SMS, RCS, push, WhatsApp, reviews, forms, and ads).\n\nLeverage Klaviyo AI to scale personalization and always send the right message at the right time, automatically. Klaviyo AI uses real-time signals and past behaviors to upsell products, find at-risk customers, and forecast lifetime value — then builds the audience, writes the copy, and optimizes delivery to ensure you see the most ROI from your campaigns.\n\nUnlike clunky legacy tools or fragmented point solutions, Klaviyo works seamlessly out of the box with 400+ native integrations (including Shopify, WooCommerce, Magento, and more). By unifying your customer data and channel performance in one easy-to-use platform, you can automate workflows, simplify segmentation, and deliver consistent, relevant customer experiences. \n\nJoin more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4146a2f3-c48e-4a85-ac3c-737b840740a9.png","url":"https://www.getapp.com.au/software/105931/klaviyo","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/105931/klaviyo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":524},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Gmail vs Klaviyo","position":3,"item":"https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/91602/105931/gmail/vs/klaviyo#breadcrumblist"}]}
</script>
