---
description: Get a quick and detailed side-by-side comparison for Looker vs OWOX BI. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Looker vs OWOX BI Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Key Performance Indicator (KPI) Software](/directory/3367/kpi-software/software) > [Looker \<span\>vs\</span\> OWOX BI](https://www.getapp.com.au/compare/91545/105065/looker/vs/owox-bi)

# Compare Looker vs OWOX BI

Canonical: https://www.getapp.com.au/compare/91545/105065/looker/vs/owox-bi

> Detailed comparison between Looker and OWOX BI. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | OWOX BI |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 282 | 18 |
| **Starting Price** | USD 2,000.00 | USD 0.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Looker

- A/B Testing
- API
- Activity Dashboard
- Ad hoc Query
- Ad hoc Reporting
- Campaign Tracking
- Customer Journey Mapping
- Dashboard
- Dashboard Creation
- Key Performance Indicators
- Multi-Channel Attribution
- Performance Metrics
- Predictive Analytics
- Profitability Analysis
- ROI Tracking
- Reporting/Analytics
- Scorecards
- Trend/Problem Indicators
- Visual Analytics
- Website Analytics

### OWOX BI

- A/B Testing
- API
- Activity Dashboard
- Ad hoc Query
- Ad hoc Reporting
- Campaign Tracking
- Customer Journey Mapping
- Dashboard
- Dashboard Creation
- Key Performance Indicators
- Multi-Channel Attribution
- Performance Metrics
- Predictive Analytics
- Profitability Analysis
- ROI Tracking
- Reporting/Analytics
- Scorecards
- Trend/Problem Indicators
- Visual Analytics
- Website Analytics

## Links

- [View Looker Profile](https://www.getapp.com.au/software/91545/looker)
- [View OWOX BI Profile](https://www.getapp.com.au/software/105065/owox-bi)
- [View Original Comparison](https://www.getapp.com.au/compare/91545/105065/looker/vs/owox-bi)

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