---
description: Get a quick and detailed side-by-side comparison for Sailthru vs Klaviyo. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Sailthru vs Klaviyo Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Sailthru \<span\>vs\</span\> Klaviyo](https://www.getapp.com.au/compare/91424/105931/sailthru/vs/klaviyo)

# Compare Sailthru vs Klaviyo

Canonical: https://www.getapp.com.au/compare/91424/105931/sailthru/vs/klaviyo

> Detailed comparison between Sailthru and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Sailthru | Klaviyo |
| **Overall rating** | 3.9/5 | 4.6/5 |
| **Total Reviews** | 11 | 528 |
| **Starting Price** | - | USD 20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Sailthru

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customizable Reports
- Email Management
- Email Monitoring
- Engagement Tracking
- Lead Capture
- Personalization
- Real-Time Data
- Segmentation
- Shortcodes
- Subscriber Management
- Web Forms

### Klaviyo

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Customizable Reports
- Email Management
- Email Monitoring
- Engagement Tracking
- Lead Capture
- Personalization
- Real-Time Data
- Segmentation
- Shortcodes
- Subscriber Management
- Web Forms

## Links

- [View Sailthru Profile](https://www.getapp.com.au/software/91424/sailthru)
- [View Klaviyo Profile](https://www.getapp.com.au/software/105931/klaviyo)
- [View Original Comparison](https://www.getapp.com.au/compare/91424/105931/sailthru/vs/klaviyo)

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