---
description: Get a quick and detailed side-by-side comparison for Mouseflow vs Freshmarketer. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mouseflow vs Freshmarketer Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Mouseflow \<span\>vs\</span\> Freshmarketer](https://www.getapp.com.au/compare/91246/112157/mouseflow/vs/freshmarketer)

# Compare Mouseflow vs Freshmarketer

Canonical: https://www.getapp.com.au/compare/91246/112157/mouseflow/vs/freshmarketer

> Detailed comparison between Mouseflow and Freshmarketer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mouseflow | Freshmarketer |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 122 | 25 |
| **Starting Price** | USD 31.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Mouseflow

- API
- Activity Dashboard
- Alerts/Notifications
- Behavior Tracking
- Campaign Analytics
- Campaign Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Data Import/Export
- Form Analytics
- Funnel Analysis
- Heatmaps
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Scroll Maps
- Visitor Tracking
- Visual Analytics

### Freshmarketer

- API
- Activity Dashboard
- Alerts/Notifications
- Behavior Tracking
- Campaign Analytics
- Campaign Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Data Import/Export
- Form Analytics
- Funnel Analysis
- Heatmaps
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Scroll Maps
- Visitor Tracking
- Visual Analytics

## Links

- [View Mouseflow Profile](https://www.getapp.com.au/software/91246/mouseflow)
- [View Freshmarketer Profile](https://www.getapp.com.au/software/112157/freshmarketer)
- [View Original Comparison](https://www.getapp.com.au/compare/91246/112157/mouseflow/vs/freshmarketer)

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