---
description: Get a quick and detailed side-by-side comparison for Google Analytics 360 vs Matomo. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Matomo Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Matomo](https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo)

# Compare Google Analytics 360 vs Matomo

Canonical: https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo

> Detailed comparison between Google Analytics 360 and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Matomo |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 8089 | 62 |
| **Starting Price** | - | USD 9.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Key features

### Google Analytics 360

- A/B Testing
- API
- Customer Database
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Discovery
- KPI Monitoring
- Keyword Tracking
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking

### Matomo

- A/B Testing
- API
- Customer Database
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Discovery
- KPI Monitoring
- Keyword Tracking
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking

## Links

- [View Google Analytics 360 Profile](https://www.getapp.com.au/software/90997/google-analytics)
- [View Matomo Profile](https://www.getapp.com.au/software/2053481/matomo)
- [View Original Comparison](https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Matomo Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Google Analytics 360 vs Matomo. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo","about":[{"@id":"https://www.getapp.com.au/software/90997/google-analytics#software"},{"@id":"https://www.getapp.com.au/software/2053481/matomo#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7d904006-052b-48ad-af7a-284747cee313.png","url":"https://www.getapp.com.au/software/90997/google-analytics","@id":"https://www.getapp.com.au/software/90997/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Matomo","description":"Challenge the status quo with Matomo.\n\nChoose a powerful analytics solution that respects data privacy and ownership.  \n\nMatomo is the trusted analytics solution for over 1.5 million websites globally.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d8f4ffed-5d3c-4a52-8e32-fae8f7e36b52.png","url":"https://www.getapp.com.au/software/2053481/matomo","@id":"https://www.getapp.com.au/software/2053481/matomo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":62},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@id":"https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/109/web-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Matomo","position":3,"item":"https://www.getapp.com.au/compare/90997/2053481/google-analytics/vs/matomo","@type":"ListItem"}]}]}
</script>