---
description: Get a quick and detailed side-by-side comparison for Google Analytics 360 vs Permutive. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Permutive Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Insight Engine Software](/directory/3794/insight-engines/software) > [Google Analytics 360 \<span\>vs\</span\> Permutive](https://www.getapp.com.au/compare/90997/2037820/google-analytics/vs/permutive-dmp)

# Compare Google Analytics 360 vs Permutive

Canonical: https://www.getapp.com.au/compare/90997/2037820/google-analytics/vs/permutive-dmp

> Detailed comparison between Google Analytics 360 and Permutive. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Permutive |
| **Overall rating** | 4.7/5 | 4.0/5 |
| **Total Reviews** | 8089 | 1 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Activity Dashboard
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics

### Permutive

- API
- Access Controls/Permissions
- Activity Dashboard
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics

## Links

- [View Google Analytics 360 Profile](https://www.getapp.com.au/software/90997/google-analytics)
- [View Permutive Profile](https://www.getapp.com.au/software/2037820/permutive-dmp)
- [View Original Comparison](https://www.getapp.com.au/compare/90997/2037820/google-analytics/vs/permutive-dmp)

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