---
description: Get a quick and detailed side-by-side comparison for Google Analytics 360 vs LiveRamp. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs LiveRamp Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Product Analytics Tools](/directory/3791/product-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> LiveRamp](https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp)

# Compare Google Analytics 360 vs LiveRamp

Canonical: https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp

> Detailed comparison between Google Analytics 360 and LiveRamp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | LiveRamp |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 8089 | 5 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Webinars, Documentation, Videos | - |

## Key features

### Google Analytics 360

- API
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Database
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### LiveRamp

- API
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Database
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.getapp.com.au/software/90997/google-analytics)
- [View LiveRamp Profile](https://www.getapp.com.au/software/101917/liveramp)
- [View Original Comparison](https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs LiveRamp Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Google Analytics 360 vs LiveRamp. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp","about":[{"@id":"https://www.getapp.com.au/software/90997/google-analytics#software"},{"@id":"https://www.getapp.com.au/software/101917/liveramp#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7d904006-052b-48ad-af7a-284747cee313.png","url":"https://www.getapp.com.au/software/90997/google-analytics","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/90997/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"LiveRamp","description":"LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver and measure marketing performance everywhere it matters. Only LiveRamp’s data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks—unlocking deep insights, delivering transformational consumer experiences, and driving measurable growth.\n\nBuilt on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize the value of their data while accelerating innovation. Trusted by the world’s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.\n\nOur four product portfolios allow you to unlock the full capabilities of data collaboration:\n\n Live/Identity: Build your critical enterprise identity infrastructure, with a consistent identity framework and clear rules that protect privacy and align with your business needs. Leverage advanced identity resolution and the industry’s most robust, continuously learning knowledge base to create the most accurate, connected customer view possible.\n\n Live/Access: Expand the value of your data, deepen customer understanding, and reach valuable new audiences with custom segments and lookalike modeling. Plug into LiveRamp’s dynamic marketplace for buying and selling trusted third-party data and explore unlimited opportunities for new second-party collaborations.\n\n Live/Connectivity: Discover a new world of addressability. Reach authenticated audiences at scale and deliver personalized experiences everywhere it matters — across browsers, mobile devices, and CTV — all powered by RampID, the most durable, privacy-centric identifier for connecting the digital ecosystem.\n\n Live/Insights: Uncover the insights that fuel innovation. Unlock powerful measurement and collaborative analytics. Support every use case and partnership you can imagine with LiveRamp’s robust clean room capabilities, with advanced permissioning and cutting-edge privacy-enhancing technologies built in.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2cfc2221-e372-470a-9955-11878f8504c9.png","url":"https://www.getapp.com.au/software/101917/liveramp","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/101917/liveramp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":5},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Product Analytics Tools","position":2,"item":"/directory/3791/product-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs LiveRamp","position":3,"item":"https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/90997/101917/google-analytics/vs/liveramp#breadcrumblist"}]}
</script>