---
description: Get a quick and detailed side-by-side comparison for Google Analytics 360 vs Google Ads. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Google Ads Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/931/analytics-reporting/software) > [Google Analytics 360 \<span\>vs\</span\> Google Ads](https://www.getapp.com.au/compare/90997/101257/google-analytics/vs/google-ads)

# Compare Google Analytics 360 vs Google Ads

Canonical: https://www.getapp.com.au/compare/90997/101257/google-analytics/vs/google-ads

> Detailed comparison between Google Analytics 360 and Google Ads. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Google Ads |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 8089 | 1006 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Webinars, Documentation, Videos | Videos |

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Campaign Management
- Customizable Reports
- Dashboard
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Data
- Referral Tracking
- Site Search Tracking
- Third-Party Integrations

### Google Ads

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Management
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Monitoring
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.getapp.com.au/software/90997/google-analytics)
- [View Google Ads Profile](https://www.getapp.com.au/software/101257/google-ads)
- [View Original Comparison](https://www.getapp.com.au/compare/90997/101257/google-analytics/vs/google-ads)

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