---
description: Get a quick and detailed side-by-side comparison for Brandwatch vs Influence4You. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brandwatch vs Influence4You Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch \<span\>vs\</span\> Influence4You](https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you)

# Compare Brandwatch vs Influence4You

Canonical: https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you

> Detailed comparison between Brandwatch and Influence4You. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Brandwatch | Influence4You |
| **Overall rating** | 4.2/5 | - |
| **Total Reviews** | 235 | 0 |
| **Starting Price** | - | EUR 970.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Documentation |

## Key features

### Brandwatch

- AI/Machine Learning
- Analytics
- Campaign Management
- Campaign Planning
- Customizable Reports
- Dashboard
- Digital Asset Management
- Engagement Tracking
- Faceted Search/Filter
- Filtering
- Image Classification
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Keyword Tracking
- Monitoring
- Natural Language Processing
- ROI Tracking
- Real-Time Data
- Social Advertising

### Influence4You

- Campaign Management
- Faceted Search/Filter
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- ROI Tracking

## Links

- [View Brandwatch Profile](https://www.getapp.com.au/software/90431/brandwatch)
- [View Influence4You Profile](https://www.getapp.com.au/software/2048890/influence4you)
- [View Original Comparison](https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Brandwatch vs Influence4You Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Brandwatch vs Influence4You. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you","about":[{"@id":"https://www.getapp.com.au/software/90431/brandwatch#software"},{"@id":"https://www.getapp.com.au/software/2048890/influence4you#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Brandwatch","description":"Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. Through its proprietary and generative AI technology, Brandwatch provides structured insights from various online conversations, allowing businesses to identify emerging trends and plan data-driven decisions before competitors.\n\nThe social media management component of Brandwatch, formerly known as the Falcon suite, delivers tools for content creation, publishing, and engagement across multiple social platforms. Organizations can streamline social media operations through a unified content calendar that facilitates collaboration, workflow management, and content approval processes. The platform includes a centralized social inbox that consolidates customer interactions from various networks, enabling teams to deliver consistent customer experiences and respond to inquiries efficiently. Additionally, the crisis management functionality monitors potential threats in real-time, alerting teams to address issues before escalating.\n\nBrandwatch extends its capabilities with an end-to-end influencer marketing solution, formerly Paladin, that helps businesses discover relevant influencers and manage campaigns. The platform serves various industries including financial services, retail, technology, healthcare, and media, with specialized solutions tailored to specific business needs and professional roles. Brandwatch Academy provides certification and professional development opportunities for users to maximize utilization of the platform. The effectiveness of Brandwatch is demonstrated through numerous case studies showing improved engagement metrics, higher conversion rates, and enhanced return on investment for client campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d648d4e5-58ff-4d58-80f8-fca61ead9c01.png","url":"https://www.getapp.com.au/software/90431/brandwatch","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/90431/brandwatch#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":235},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"name":"Influence4You","description":"An influence marketing SAAS platform with more than 160,000 subscribed influencers and access to 100 million profiles.\n\nInfluence4You’s features:\n\n- Fake influencer detection (fake accounts, fake followers...)\n\n- Paid or gifting campaigns \n\n- 7 languages - 35 countries on all social networks: Instagram, YouTube, TikTok, Pinterest, Snapchat, Twitch, Blog, Linkedin…\n\n- Free platform support (via mail or telephone)\n\nSince 2012 Influence4You has combined both top technology and influence marketing experts with more than 5000 campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e3c8f534-12f3-43fd-bf8e-4ae08e21e22f.jpeg","url":"https://www.getapp.com.au/software/2048890/influence4you","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2048890/influence4you#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"offers":{"price":"970","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Influencer Marketing Software","position":2,"item":"/directory/1455/influencer-marketing/software","@type":"ListItem"},{"name":"Brandwatch vs Influence4You","position":3,"item":"https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/90431/2048890/brandwatch/vs/influence4you#breadcrumblist"}]}
</script>