---
description: Get a quick and detailed side-by-side comparison for Brandwatch vs Google Alerts. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brandwatch vs Google Alerts Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch \<span\>vs\</span\> Google Alerts](https://www.getapp.com.au/compare/90431/131703/brandwatch/vs/google-alerts)

# Compare Brandwatch vs Google Alerts

Canonical: https://www.getapp.com.au/compare/90431/131703/brandwatch/vs/google-alerts

> Detailed comparison between Brandwatch and Google Alerts. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Brandwatch | Google Alerts |
| **Overall rating** | 4.2/5 | 4.7/5 |
| **Total Reviews** | 255 | 315 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | - |

## Key features

### Brandwatch

- AI/Machine Learning
- Activity Tracking
- Alerts/Notifications
- Analytics
- Customizable Reports
- Dashboard
- Digital Asset Management
- Email Alerts
- Engagement Tracking
- Filtering
- Image Classification
- Influencer Relationship Management
- Keyword Tracking
- Monitoring
- Natural Language Processing
- Real-Time Data
- Search/Filter
- Social Advertising

### Google Alerts

- Activity Tracking
- Alerts/Notifications
- Email Alerts
- For Websites
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Search/Filter

## Links

- [View Brandwatch Profile](https://www.getapp.com.au/software/90431/brandwatch)
- [View Google Alerts Profile](https://www.getapp.com.au/software/131703/google-alerts)
- [View Original Comparison](https://www.getapp.com.au/compare/90431/131703/brandwatch/vs/google-alerts)

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