---
description: Get a quick and detailed side-by-side comparison for Brandwatch vs Instagram. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brandwatch vs Instagram Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch \<span\>vs\</span\> Instagram](https://www.getapp.com.au/compare/90431/107131/brandwatch/vs/instagram)

# Compare Brandwatch vs Instagram

Canonical: https://www.getapp.com.au/compare/90431/107131/brandwatch/vs/instagram

> Detailed comparison between Brandwatch and Instagram. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Brandwatch | Instagram |
| **Overall rating** | 4.2/5 | 4.7/5 |
| **Total Reviews** | 235 | 5144 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Key features

### Brandwatch

- @mentions
- Automated Publishing
- Brand Tracking
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Engagement Tracking
- Filtering
- Image Editing
- Monitoring
- Multi-Account Management
- Post Scheduling
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring

### Instagram

- @mentions
- Automated Publishing
- Brand Tracking
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Engagement Tracking
- Filtering
- Image Editing
- Monitoring
- Multi-Account Management
- Post Scheduling
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring

## Links

- [View Brandwatch Profile](https://www.getapp.com.au/software/90431/brandwatch)
- [View Instagram Profile](https://www.getapp.com.au/software/107131/instagram)
- [View Original Comparison](https://www.getapp.com.au/compare/90431/107131/brandwatch/vs/instagram)

-----

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