---
description: Get a quick and detailed side-by-side comparison for Brandwatch vs Sprinklr. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brandwatch vs Sprinklr Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch \<span\>vs\</span\> Sprinklr](https://www.getapp.com.au/compare/90431/100180/brandwatch/vs/sprinklr)

# Compare Brandwatch vs Sprinklr

Canonical: https://www.getapp.com.au/compare/90431/100180/brandwatch/vs/sprinklr

> Detailed comparison between Brandwatch and Sprinklr. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Brandwatch | Sprinklr |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 235 | 90 |
| **Starting Price** | - | USD 249.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Key features

### Brandwatch

- AI/Machine Learning
- API
- Activity Tracking
- Automated Publishing
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customizable Reports
- Digital Asset Management
- Engagement Tracking
- Monitoring
- Multi-Account Management
- Natural Language Processing
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Social Advertising
- Social Media Integration

### Sprinklr

- AI/Machine Learning
- API
- Activity Tracking
- Automated Publishing
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customizable Reports
- Digital Asset Management
- Engagement Tracking
- Monitoring
- Multi-Account Management
- Natural Language Processing
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Social Advertising
- Social Media Integration

## Links

- [View Brandwatch Profile](https://www.getapp.com.au/software/90431/brandwatch)
- [View Sprinklr Profile](https://www.getapp.com.au/software/100180/sprinklr)
- [View Original Comparison](https://www.getapp.com.au/compare/90431/100180/brandwatch/vs/sprinklr)

-----

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