---
description: Get a quick and detailed side-by-side comparison for Keap vs Lofty. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Keap vs Lofty Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/3083/insurance-crm/software) > [Keap \<span\>vs\</span\> Lofty](https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime)

# Compare Keap vs Lofty

Canonical: https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime

> Detailed comparison between Keap and Lofty. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Keap | Lofty |
| **Overall rating** | 4.1/5 | 3.9/5 |
| **Total Reviews** | 1298 | 127 |
| **Starting Price** | USD 299.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Keap

- API
- Activity Tracking
- Appointment Scheduling
- CRM
- Client Management
- Customer Database
- Customisable Branding
- Dashboard
- Email Management
- Lead Capture
- Lead Management
- Lead Qualification
- Live Chat
- Performance Metrics
- Real-Time Data
- Reminders
- Sales Pipeline Management
- Segmentation
- Social Media Integration
- Workflow Management

### Lofty

- API
- Activity Tracking
- Appointment Scheduling
- CRM
- Client Management
- Customer Database
- Customisable Branding
- Dashboard
- Email Management
- Lead Capture
- Lead Management
- Lead Qualification
- Live Chat
- Performance Metrics
- Real-Time Data
- Reminders
- Sales Pipeline Management
- Segmentation
- Social Media Integration
- Workflow Management

## Links

- [View Keap Profile](https://www.getapp.com.au/software/90372/infusionsoft)
- [View Lofty Profile](https://www.getapp.com.au/software/108385/chime)
- [View Original Comparison](https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Keap vs Lofty Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Keap vs Lofty. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime","about":[{"@id":"https://www.getapp.com.au/software/90372/infusionsoft#software"},{"@id":"https://www.getapp.com.au/software/108385/chime#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime#webpage","publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.getapp.com.au/#website"}},{"name":"Keap","description":"Keap, helps small businesses grow with three highly customizable plans.  \n\nKeap Grow: This plan for startups and growing small businesses lets businesses organize everything in one tool, automatically follow up, and deliver the service that wins more business. \nKeap Pro: This step-up plan provides all-in-one CRM, sales and marketing automation solution designed for service-based businesses. Keap Pro offers repeatable sales process and marketing campaigns that will keep the business moving forward. \nInfusionsoft by Keap: The top-tier offering helps established service-based businesses who need a CRM with advanced sales and marketing automation, and fully customizable campaigns that easily integrate with existing apps.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/70894339-b4cd-4543-a4ba-20e49e07f38d.png","url":"https://www.getapp.com.au/software/90372/infusionsoft","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/90372/infusionsoft#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":1298},"offers":{"price":"299","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Lofty","description":"Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently.\n \nPowered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI.\n \nA key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle.\n \nTrusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/084810bf-9d6c-4229-8cdf-3f175fa15e21.png","url":"https://www.getapp.com.au/software/108385/chime","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/108385/chime#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":127},"operatingSystem":"Cloud, Apple, Windows, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/3083/insurance-crm/software","@type":"ListItem"},{"name":"Keap vs Lofty","position":3,"item":"https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/90372/108385/infusionsoft/vs/chime#breadcrumblist"}]}
</script>