---
description: Get a quick and detailed side-by-side comparison for Mailchimp vs Touchpoint MX. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Touchpoint MX Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp \<span\>vs\</span\> Touchpoint MX](https://www.getapp.com.au/compare/8268/2049081/mailchimp/vs/touchpoint-mx)

# Compare Mailchimp vs Touchpoint MX

Canonical: https://www.getapp.com.au/compare/8268/2049081/mailchimp/vs/touchpoint-mx

> Detailed comparison between Mailchimp and Touchpoint MX. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Touchpoint MX |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 17604 | 3 |
| **Starting Price** | USD 13.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Key features

### Mailchimp

- A/B Testing
- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Branding
- Dynamic Content
- Engagement Tracking
- Lead Capture
- Lead Management
- Marketing Automation
- Multi-Channel Marketing
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reminders
- SMS Marketing
- Segmentation
- Template Management
- Website Visitor Tracking

### Touchpoint MX

- A/B Testing
- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Branding
- Dynamic Content
- Engagement Tracking
- Lead Capture
- Lead Management
- Marketing Automation
- Multi-Channel Marketing
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reminders
- SMS Marketing
- Segmentation
- Template Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.getapp.com.au/software/8268/mailchimp)
- [View Touchpoint MX Profile](https://www.getapp.com.au/software/2049081/touchpoint-mx)
- [View Original Comparison](https://www.getapp.com.au/compare/8268/2049081/mailchimp/vs/touchpoint-mx)

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