---
description: Get a quick and detailed side-by-side comparison for Mailchimp vs Airtable. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mailchimp vs Airtable Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [All-in-One Marketing Tools](/directory/310/online-marketing/software) > [Mailchimp \<span\>vs\</span\> Airtable](https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable)

# Compare Mailchimp vs Airtable

Canonical: https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable

> Detailed comparison between Mailchimp and Airtable. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Airtable |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 17572 | 2222 |
| **Starting Price** | USD 13.00 | USD 20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Lead Management
- Real Time Editing
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Media Integration

### Airtable

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Lead Management
- Real Time Editing
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Media Integration

## Links

- [View Mailchimp Profile](https://www.getapp.com.au/software/8268/mailchimp)
- [View Airtable Profile](https://www.getapp.com.au/software/106031/airtable)
- [View Original Comparison](https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Airtable Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Mailchimp vs Airtable. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable","about":[{"@id":"https://www.getapp.com.au/software/8268/mailchimp#software"},{"@id":"https://www.getapp.com.au/software/106031/airtable#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Mailchimp","description":"Mailchimp is an email and SMS marketing platform that combines customer relationship management, marketing automation, and analytics capabilities to support multi channel digital marketing campaigns. The software serves businesses across retail and e-commerce, hospitality and dining, non-profit organizations, professional services, and content creation. It offers a centralized environment for managing audience data, creating marketing content, executing automated workflows, and measuring campaign performance.\n\nThe platform’s core functionality centers on email campaign creation and distribution through a drag and drop builder that enables message design without coding knowledge. The system offers more than three hundred pre designed templates that can be customized via a brand kit feature to maintain consistent visual identity across communications. A content studio serves as a repository for creative assets and an integrated photo editor supports image modifications within the platform. The email marketing system includes A B testing capabilities, scheduling functions, and personalization features that insert dynamic content based on recipient attributes. SMS marketing functionality operates as an add on service available in select countries, requiring separate credit purchases and application approval. Credits are issued monthly and do not roll over between billing periods. Multimedia messaging service capabilities are restricted to Standard and Premium plan users sending to United States and Canada contacts.\n\nThe marketing automation engine provides a customer journey builder with pre configured templates for common workflows such as abandoned cart recovery sequences, welcome series, and behavior trigger communications. Segmentation tools allow audience division based on custom fields, purchase history, engagement patterns, and predictive demographics. The platform incorporates AI powered features including a content generation assistant that has been used to create billions of emails, along with predictive analytics that forecast customer behavior and recommend optimal send times. A website builder supports mobile responsive sites, includes domain hosting and search engine optimization tools. A landing page builder enables creation of conversion focused pages. The analytics dashboard provides campaign performance metrics, including open rates, click through rates, revenue attribution, conversion funnel analysis, and click maps that visualize engagement patterns within email content.\n\nMailchimp maintains integration partnerships with over three hundred applications and services, connecting to e-commerce platforms such as Shopify, WooCommerce, Square, and Stripe for transaction data synchronization and product catalog management. Content management system integrations include WordPress, Wix, and Squarespace, while business software connections extend to Salesforce for CRM data exchange, QuickBooks for financial data, and Canva for design asset creation. The platform offers both a Marketing API and a Transactional API for developers building custom integrations, with webhook support for real time event notifications. Zapier integration enables workflow automation across applications not directly connected to the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bbc488dd-8366-4ecd-9d4d-7a08847f5005.webp","url":"https://www.getapp.com.au/software/8268/mailchimp","@id":"https://www.getapp.com.au/software/8268/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Airtable","description":"Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.\n\nTwo AI capabilities make it possible: Omni, a conversational builder that creates complete apps — tables, interfaces, and automations — just from a description, and Field Agents, which perform high-value work inside every record, from analyzing data to generating content and conducting research, automatically and at scale.\n\nThe result is an app building platform that leading enterprises trust across product management, marketing, operations, project management, and more. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to drive faster innovation, enterprise governance, and a modern work experience for every team.\n\nGet started for free at airtable.com","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f71b0e03-ddec-4535-aee7-6983329f9b09.webp","url":"https://www.getapp.com.au/software/106031/airtable","@id":"https://www.getapp.com.au/software/106031/airtable#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2222},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"All-in-One Marketing Tools","position":2,"item":"/directory/310/online-marketing/software","@type":"ListItem"},{"name":"Mailchimp vs Airtable","position":3,"item":"https://www.getapp.com.au/compare/8268/106031/mailchimp/vs/airtable","@type":"ListItem"}]}]}
</script>