---
description: Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Act-On. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs Act-On Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Act-On](https://www.getapp.com.au/compare/607/90889/salesforce-marketing-cloud/vs/act-on)

# Compare Salesforce Marketing Cloud vs Act-On

Canonical: https://www.getapp.com.au/compare/607/90889/salesforce-marketing-cloud/vs/act-on

> Detailed comparison between Salesforce Marketing Cloud and Act-On. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Act-On |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 530 | 258 |
| **Starting Price** | USD 25.00 | USD 900.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Branding
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### Act-On

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Branding
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.com.au/software/607/salesforce-marketing-cloud)
- [View Act-On Profile](https://www.getapp.com.au/software/90889/act-on)
- [View Original Comparison](https://www.getapp.com.au/compare/607/90889/salesforce-marketing-cloud/vs/act-on)

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