---
description: Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs ActiveCampaign. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs ActiveCampaign Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> ActiveCampaign](https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

# Compare Salesforce Marketing Cloud vs ActiveCampaign

Canonical: https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign

> Detailed comparison between Salesforce Marketing Cloud and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 532 | 2572 |
| **Starting Price** | USD 25.00 | $20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Data Recovery
- Email Monitoring
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Personalization
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Website Visitor Tracking

### ActiveCampaign

- API
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Data Recovery
- Email Monitoring
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Personalization
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.com.au/software/607/salesforce-marketing-cloud)
- [View ActiveCampaign Profile](https://www.getapp.com.au/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

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