---
description: Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs ActiveCampaign. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs ActiveCampaign Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> ActiveCampaign](https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

# Compare Salesforce Marketing Cloud vs ActiveCampaign

Canonical: https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign

> Detailed comparison between Salesforce Marketing Cloud and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 526 | 2561 |
| **Starting Price** | USD 25.00 | $20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Data Recovery
- Email Monitoring
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Personalization
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Website Visitor Tracking

### ActiveCampaign

- API
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Data Recovery
- Email Monitoring
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Personalization
- Real-Time Data
- Sales Activity Management
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.com.au/software/607/salesforce-marketing-cloud)
- [View ActiveCampaign Profile](https://www.getapp.com.au/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs ActiveCampaign Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs ActiveCampaign. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign","about":[{"@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software"},{"@id":"https://www.getapp.com.au/software/2348/activecampaign#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organise, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d6ee7c21-0c8e-471c-aec9-73b76273700a.png","url":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud","@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/07eabc70-3a67-412d-a587-e3e3f4a882f7.jpeg","url":"https://www.getapp.com.au/software/2348/activecampaign","@id":"https://www.getapp.com.au/software/2348/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/304/campaign-management/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs ActiveCampaign","position":3,"item":"https://www.getapp.com.au/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign","@type":"ListItem"}]}]}
</script>