---
description: Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Phone2Action Grassroots. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs Phone2Action Grassroots Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Phone2Action Grassroots](https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action)

# Compare Salesforce Marketing Cloud vs Phone2Action Grassroots

Canonical: https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action

> Detailed comparison between Salesforce Marketing Cloud and Phone2Action Grassroots. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Phone2Action Grassroots |
| **Overall rating** | 4.2/5 | 4.7/5 |
| **Total Reviews** | 530 | 38 |
| **Starting Price** | USD 25.00 | USD 1.00 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- CRM
- Campaign Segmentation
- Communication Management
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- Real-Time Analytics
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Search/Filter
- Social Media Integration
- Social Media Monitoring

### Phone2Action Grassroots

- API
- CRM
- Campaign Segmentation
- Communication Management
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- Real-Time Analytics
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Search/Filter
- Social Media Integration
- Social Media Monitoring

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.com.au/software/607/salesforce-marketing-cloud)
- [View Phone2Action Grassroots Profile](https://www.getapp.com.au/software/113043/phone2action)
- [View Original Comparison](https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Phone2Action Grassroots Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Phone2Action Grassroots. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action","about":[{"@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software"},{"@id":"https://www.getapp.com.au/software/113043/phone2action#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action#webpage","publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.getapp.com.au/#website"}},{"name":"Salesforce Marketing Cloud","description":"Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organise, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d6ee7c21-0c8e-471c-aec9-73b76273700a.png","url":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":530,"ratingValue":4.2},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Phone2Action Grassroots","description":"Phone2Action Grassroots (formerly Capitol Canary) is a provider of solutions around public policy engagement, offering a mobile-responsive platform for the kinds of digital grassroots advocacy useful to associations, non-profits and corporations. With Phone2Action Grassroots's digital advocacy platform, users can connect their advocates with elected legislators and lawmakers via multiple communication channels including phone, email, web form and social media accounts. Promising to enable campaign launches in minutes, the ability to leverage a variety of broadcasting channels such as SMS, MMS, web links, Facebook and Twitter feeds also mobilizes supporters to cultivate greater engagement. Phone2Action Grassroots also tracks campaign data and aggregates figures in real time to generate metrics on advocates and legislative connections made, actions taken, growth of the organization's influence over time, keyword performance and also the identification of top advocates.\n\nSocial media engagement is supported by the integrated SocialPulse tool, delivering a dedicated dashboard view onto Facebook and Twitter campaigns. Aside from workflow support for creating and broadcasting campaigns through these channels, SocialPulse gathers in feeds to show advocate messages to legislators as they are posted in real time. Metrics then summarize impressions in terms of campaign visibility, engagement in terms of post interactions and conversions in terms of actions taken due to a certain post. Facebook lead generation through ad integration also allows advocates to email legislators from Facebook ads, while Action Centers provide single destinations matched to fit the design of a current website where advocates can engage in actions across multiple issues. Additional platform features go on to include live event engagement tools such as live pinpointing of advocate actions on geographic maps, advocate counters and audience keyword SMS texting. Phone2Action Grassroots also has a number of integration options with third party CRM, CMS, AMS and email clients including Salesforce, NationBuilder, MailChimp and others.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c3b3da18-e56b-4366-ae5b-64c5cb8efa7b.png","url":"https://www.getapp.com.au/software/113043/phone2action","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/113043/phone2action#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":38,"ratingValue":4.7},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/304/campaign-management/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Phone2Action Grassroots","position":3,"item":"https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/607/113043/salesforce-marketing-cloud/vs/phone2action#breadcrumblist"}]}
</script>
