---
description: Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Google Ads. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs Google Ads Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Google Ads](https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads)

# Compare Salesforce Marketing Cloud vs Google Ads

Canonical: https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads

> Detailed comparison between Salesforce Marketing Cloud and Google Ads. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Google Ads |
| **Overall rating** | 4.2/5 | 4.4/5 |
| **Total Reviews** | 529 | 1008 |
| **Starting Price** | USD 25.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Customizable Reports
- Data Recovery
- Email Monitoring
- Engagement Tracking
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- ROI Tracking
- Sales Activity Management
- Third-Party Integrations
- Website Visitor Tracking

### Google Ads

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Engagement Tracking
- Lead Generation
- Monitoring
- Multi-Campaign
- ROI Tracking
- Third-Party Integrations

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.com.au/software/607/salesforce-marketing-cloud)
- [View Google Ads Profile](https://www.getapp.com.au/software/101257/google-ads)
- [View Original Comparison](https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Google Ads Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Google Ads. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads","about":[{"@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software"},{"@id":"https://www.getapp.com.au/software/101257/google-ads#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU"},{"name":"Salesforce Marketing Cloud","description":"Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organise, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d6ee7c21-0c8e-471c-aec9-73b76273700a.png","url":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud","@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":529},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Google Ads","description":"Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.\n\nYou can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).\n\nGoogle Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword. \n\nThis seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.\n\nYou can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger &amp; Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1b716914-ab4e-47af-93e6-90786b197426.png","url":"https://www.getapp.com.au/software/101257/google-ads","@id":"https://www.getapp.com.au/software/101257/google-ads#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":1008},"operatingSystem":"Cloud, Android"},{"@id":"https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/609/personalization-behavioral-targeting/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Google Ads","position":3,"item":"https://www.getapp.com.au/compare/607/101257/salesforce-marketing-cloud/vs/google-ads","@type":"ListItem"}]}]}
</script>