---
description: Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Oracle Eloqua Marketing Automation. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs Oracle Eloqua Marketing Automation Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/927/social-media-management/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Oracle Eloqua Marketing Automation](https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management)

# Compare Salesforce Marketing Cloud vs Oracle Eloqua Marketing Automation

Canonical: https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management

> Detailed comparison between Salesforce Marketing Cloud and Oracle Eloqua Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Oracle Eloqua Marketing Automation |
| **Overall rating** | 4.2/5 | 4.0/5 |
| **Total Reviews** | 526 | 14 |
| **Starting Price** | USD 25.00 | USD 2,000.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- A/B Testing
- API
- CRM
- Calendar Management
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Email Marketing
- Email Templates
- Lead Management
- Lead Nurturing
- Marketing Automation
- Marketing Calendar
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Reporting
- Reporting/Analytics
- Segmentation
- Social Media Monitoring

### Oracle Eloqua Marketing Automation

- A/B Testing
- API
- CRM
- Calendar Management
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Email Marketing
- Email Templates
- Lead Management
- Lead Nurturing
- Marketing Automation
- Marketing Calendar
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Reporting
- Reporting/Analytics
- Segmentation
- Social Media Monitoring

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.com.au/software/607/salesforce-marketing-cloud)
- [View Oracle Eloqua Marketing Automation Profile](https://www.getapp.com.au/software/10085/campaign-management)
- [View Original Comparison](https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Oracle Eloqua Marketing Automation Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Salesforce Marketing Cloud vs Oracle Eloqua Marketing Automation. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management","about":[{"@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software"},{"@id":"https://www.getapp.com.au/software/10085/campaign-management#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organise, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d6ee7c21-0c8e-471c-aec9-73b76273700a.png","url":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/607/salesforce-marketing-cloud#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Oracle Eloqua Marketing Automation","description":"Oracle Eloqua Marketing Automation allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. \n\nWith Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO-optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. See a range of key metrics after publication, analyze customer sentiment, reach, conversion, and user behavior. Use this data to refine, test and create new content.\n\nAlong with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus the conversation on the topics that are most relevant to your prospects based on their activity profiles. Send prebuilt email templates directly from the CRM or the web, and receive real-time website visitor alerts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e12d1ad2-247d-452f-988d-7506d9dcf049.png","url":"https://www.getapp.com.au/software/10085/campaign-management","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/10085/campaign-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":14},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Management Tools","position":2,"item":"/directory/927/social-media-management/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Oracle Eloqua Marketing Automation","position":3,"item":"https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/607/10085/salesforce-marketing-cloud/vs/campaign-management#breadcrumblist"}]}
</script>
