---
description: Get a quick and detailed side-by-side comparison for Demandbase One vs ActiveDEMAND. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Demandbase One vs ActiveDEMAND Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Demandbase One \<span\>vs\</span\> ActiveDEMAND](https://www.getapp.com.au/compare/486/103299/demandbase-central/vs/activedemand)

# Compare Demandbase One vs ActiveDEMAND

Canonical: https://www.getapp.com.au/compare/486/103299/demandbase-central/vs/activedemand

> Detailed comparison between Demandbase One and ActiveDEMAND. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Demandbase One | ActiveDEMAND |
| **Overall rating** | 4.4/5 | 4.2/5 |
| **Total Reviews** | 17 | 79 |
| **Starting Price** | - | USD 15.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Demandbase One

- Audience Targeting
- Behavior Tracking
- CRM
- Campaign Management
- Campaign Personalization
- Contact Database
- Customizable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Predictive Analytics
- Real-Time Data
- Reporting/Analytics
- Segmentation
- Target Account Identification

### ActiveDEMAND

- Audience Targeting
- Behavior Tracking
- CRM
- Campaign Management
- Campaign Personalization
- Contact Database
- Customizable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Predictive Analytics
- Real-Time Data
- Reporting/Analytics
- Segmentation
- Target Account Identification

## Links

- [View Demandbase One Profile](https://www.getapp.com.au/software/486/demandbase-central)
- [View ActiveDEMAND Profile](https://www.getapp.com.au/software/103299/activedemand)
- [View Original Comparison](https://www.getapp.com.au/compare/486/103299/demandbase-central/vs/activedemand)

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