Criteo vs Active Agent

Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's largest open shopper data set and machine learning technology.
Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's largest open shopper data...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Phone Support
  • Chat
Active Agent is a demand-side platform designed to support its users in the efficient purchase of programmatic advertising, such as addressable TV, digital audio, and DOoH. Direct access to relevant AdExchanges and supply-side platforms (SSP) is provided for this purpose.
Active Agent is a demand-side platform designed to support its users in the efficient purchase of programmatic advertising, such as addressable TV,...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Phone Support
  • Chat

Starting from

USD 1.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

3.9 /5
(21)

Ease of Use

3.6/ 5

Features

4/ 5

Customer Service

3.6/ 5

Value for Money

3.9/ 5

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Total features 23

  • AI/Machine Learning
  • Ad Inventory Management
  • Audience Targeting
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Segmentation
  • Data Blending
  • Data Discovery
  • Demand Forecasting
  • Display Ad Management
  • Dynamic Content
  • Geotargeting
  • Mobile Retargeting
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Reporting/Analytics
  • Retargeting Ads
  • Social Media Retargeting

Total features 3

  • AI/Machine Learning
  • Ad Inventory Management
  • Audience Targeting
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Segmentation
  • Data Blending
  • Data Discovery
  • Demand Forecasting
  • Display Ad Management
  • Dynamic Content
  • Geotargeting
  • Mobile Retargeting
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Reporting/Analytics
  • Retargeting Ads
  • Social Media Retargeting