---
description: Get a quick and detailed side-by-side comparison for ActiveCampaign vs Drip. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: ActiveCampaign vs Drip Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign \<span\>vs\</span\> Drip](https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1)

# Compare ActiveCampaign vs Drip

Canonical: https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1

> Detailed comparison between ActiveCampaign and Drip. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Drip |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 2561 | 188 |
| **Starting Price** | $20.00 | USD 39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Referral Tracking
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Drip

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Referral Tracking
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.getapp.com.au/software/2348/activecampaign)
- [View Drip Profile](https://www.getapp.com.au/software/108541/drip1)
- [View Original Comparison](https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Drip Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for ActiveCampaign vs Drip. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1","about":[{"@id":"https://www.getapp.com.au/software/2348/activecampaign#software"},{"@id":"https://www.getapp.com.au/software/108541/drip1#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/07eabc70-3a67-412d-a587-e3e3f4a882f7.jpeg","url":"https://www.getapp.com.au/software/2348/activecampaign","@id":"https://www.getapp.com.au/software/2348/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Drip","description":"Drip is the world’s first customer-first marketing automation platform that emboldens community-driven brands to take ownership of each stage of their customer’s journey. \n\nWith its category-led “delight-first” approach, Drip invites brand-focused marketers to turn the traditional marketing funnel on its head and start with the end in mind.\n\nIn today’s climate, it’s no longer enough for brands to “convert” their customers. Instead, brands have to delight their customers on the first touch to better facilitate conversions down the line.\n\nDrip equips forward-thinking brands with the tools and strategies they need to meet each person where they are in their journey and move them closer toward brand advocacy.\n\nExamples include:\n\nForms, popups, bars, and slide-ins to offer a new visitor a 10 percent discount in exchange for their email address\nA time-sensitive welcome email to deliver that discount\nA post-first purchase workflow to introduce similar or related products\nA post-repeat purchase workflow to celebrate milestones in the customer’s journey\nA surprise freebie to reward brand evangelism\n\nFrom its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust email workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.\n\nTry for 14 days and see why community-driven brands are switching to Drip. (No credit card required.)","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ab874764-63e8-4a19-9e35-e63fe971c79a.jpeg","url":"https://www.getapp.com.au/software/108541/drip1","@id":"https://www.getapp.com.au/software/108541/drip1#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":188},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/230/crm/software","@type":"ListItem"},{"name":"ActiveCampaign vs Drip","position":3,"item":"https://www.getapp.com.au/compare/2348/108541/activecampaign/vs/drip1","@type":"ListItem"}]}]}
</script>