---
description: Get a quick and detailed side-by-side comparison for BrightLocal vs Localo. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: BrightLocal vs Localo Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [BrightLocal \<span\>vs\</span\> Localo](https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo)

# Compare BrightLocal vs Localo

Canonical: https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo

> Detailed comparison between BrightLocal and Localo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | BrightLocal | Localo |
| **Overall rating** | 4.8/5 | 5.0/5 |
| **Total Reviews** | 281 | 3 |
| **Starting Price** | USD 39.00 | USD 69.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### BrightLocal

- API
- Backlink Monitoring
- Competitive Analysis
- Customizable Reports
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Localization Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting/Analytics
- Reviews Management
- SEO Audit
- SEO Management
- Social Media Integration

### Localo

- Competitive Analysis
- Content Management
- Keyword Rank Tracking
- Keyword Research Tools
- Listing Management
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting/Analytics
- Reviews Management
- SEO Audit
- SEO Management
- Social Media Integration

## Links

- [View BrightLocal Profile](https://www.getapp.com.au/software/2049748/brightlocal)
- [View Localo Profile](https://www.getapp.com.au/software/2074292/localo)
- [View Original Comparison](https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"BrightLocal vs Localo Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for BrightLocal vs Localo. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo","about":[{"@id":"https://www.getapp.com.au/software/2049748/brightlocal#software"},{"@id":"https://www.getapp.com.au/software/2074292/localo#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"BrightLocal","description":"BrightLocal is a local SEO platform that helps agencies and businesses get the insight needed to improve local search performance.\n\nUnlike standard SEO tools, BrightLocal's platform is entirely dedicated to local SEO and how to improve it. To do this it has several powerful tools and reports, which include:\n\n- Local Search Rank Checker\n- Local Search Grid\n- Citation Tracking\n- Local Search Audit\n- Google My Business Audit\n\nAs online reviews play a key part in local SEO success, BrightLocal also includes three review management tools. These cover the full review lifecycle, from acquiring more reviews, ongoing monitoring and response, and lastly, to showcasing them on your website with an easy-to-install reviews widget.\n\nBrightLocal plans start at $39/month, and there is a free 14-day trial that requires no card to get started.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/628633c2-500a-4f30-bc4e-2aa14455cf09.png","url":"https://www.getapp.com.au/software/2049748/brightlocal","@id":"https://www.getapp.com.au/software/2049748/brightlocal#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":281},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Localo","description":"Localo is a local SEO platform designed for agencies, freelancers, and marketing teams managing multiple Google Business Profiles.\n\nThe platform combines tracking, optimization, and automation into a single workflow — helping users manage more clients without increasing workload.\n\nLocalo focuses on actionable insights, not just data. Instead of showing metrics only, it provides clear recommendations and tasks to improve local visibility and rankings.\n\nCore capabilities include:\n\n- Local rank tracking across specific geographic points (not just city-level averages)\n- Instant Google Business Profile audits with prioritized recommendations\n- Centralized review management with AI-generated responses\n- AI-powered content publishing and scheduling\n- Competitor analysis and visibility tracking\n- Alerts for important profile changes\n\nLocalo replaces multiple tools and manual processes with one system, allowing teams to standardize their local SEO workflows and deliver consistent results across all client accounts.\n\nThe platform is cloud-based, requires no setup, and can be used within minutes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d94166d5-e30d-466f-8bda-49f102f568c7.gif","url":"https://www.getapp.com.au/software/2074292/localo","@id":"https://www.getapp.com.au/software/2074292/localo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":3},"offers":{"price":"69","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"SEO Software","position":2,"item":"/directory/312/search-marketing/software","@type":"ListItem"},{"name":"BrightLocal vs Localo","position":3,"item":"https://www.getapp.com.au/compare/2049748/2074292/brightlocal/vs/localo","@type":"ListItem"}]}]}
</script>