---
description: Get a quick and detailed side-by-side comparison for BrightLocal vs Voxel. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: BrightLocal vs Voxel Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [BrightLocal \<span\>vs\</span\> Voxel](https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel)

# Compare BrightLocal vs Voxel

Canonical: https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel

> Detailed comparison between BrightLocal and Voxel. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | BrightLocal | Voxel |
| **Overall rating** | 4.8/5 | 4.5/5 |
| **Total Reviews** | 281 | 2 |
| **Starting Price** | USD 39.00 | USD 99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Videos |

## Key features

### BrightLocal

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customizable Reports
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Localization Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- SEO Management
- Social Media Integration

### Voxel

- Competitive Analysis
- Keyword Rank Tracking
- Keyword Research Tools
- Performance Metrics
- Reporting/Analytics
- SEO Audit
- SEO Management

## Links

- [View BrightLocal Profile](https://www.getapp.com.au/software/2049748/brightlocal)
- [View Voxel Profile](https://www.getapp.com.au/software/2070975/voxel)
- [View Original Comparison](https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"BrightLocal vs Voxel Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for BrightLocal vs Voxel. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel","about":[{"@id":"https://www.getapp.com.au/software/2049748/brightlocal#software"},{"@id":"https://www.getapp.com.au/software/2070975/voxel#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"BrightLocal","description":"BrightLocal is a local SEO platform that helps agencies and businesses get the insight needed to improve local search performance.\n\nUnlike standard SEO tools, BrightLocal's platform is entirely dedicated to local SEO and how to improve it. To do this it has several powerful tools and reports, which include:\n\n- Local Search Rank Checker\n- Local Search Grid\n- Citation Tracking\n- Local Search Audit\n- Google My Business Audit\n\nAs online reviews play a key part in local SEO success, BrightLocal also includes three review management tools. These cover the full review lifecycle, from acquiring more reviews, ongoing monitoring and response, and lastly, to showcasing them on your website with an easy-to-install reviews widget.\n\nBrightLocal plans start at $39/month, and there is a free 14-day trial that requires no card to get started.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/628633c2-500a-4f30-bc4e-2aa14455cf09.png","url":"https://www.getapp.com.au/software/2049748/brightlocal","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2049748/brightlocal#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":281},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Voxel","description":"Voxel is an SEO tool that helps you with keyword research, keyword clustering, data analysis, and content planning. It provides you with a comprehensive set of tools to gather, manage, and analyze data, so you can make informed decisions about your SEO strategy.\n\nOne of the key features of Voxel is its generative keyword clustering functionality. This functionality analyzes the search engine results page for every single keyword and clusters the keywords together if the search and result pages are similar enough based on your input and criteria. This will give you relevant topic clusters, which are essential if you want to own topical lanes on Google.\n\nVoxel also offers a variety of other features to help you with your SEO efforts, including:\n\n- Market demand analysis: Gain aggregated insights into the amount of keywords you cover, their total volume and what traffic potential they represent.\n\n- Search behavior insights: Segment your audience based on their search behavior, group your keyword portfolio from a top level perspective, and look at the most common combinations within your keyword portfolio.\n\n- Site performance insights: Assess your site's performance across various keywords and identify areas for improvement.\n\n- Competitive intelligence: Analyze your top 10 competitors based on performance and you can add an additional 20 domains as competitors allowing you to analyze performance across your search landscape.\n\n- Automated content planning: Organize keywords into clusters based on user intent, generate tailored content recommendations for each cluster, and provide a list of optimization guidelines.\n\nValues that Voxel provides to its users: \nStandardize Workflows:\n- Centralize Research: Concentrate your research within Voxel to ensure that all team members work with the same data sources, leading to more informed decisions.\n- Simplify Onboarding: Voxel's intuitive interface and standardized processes simplify the onboarding of new consultants, enabling them to become productive team members quickly.\n- Minimize Errors: Voxel minimizes errors and oversights, preserving the accuracy and integrity of your research.\n\nImprove Pitching Efficiency:\n- Utilize Ready-made Graphs: Create insightful pitches with ease, impressing clients and securing more projects.\n- Gain Effortless Competitive Insight: Collect millions of keywords and ranking data to swiftly gain a comprehensive view of your client's competition within minutes.\n- Increase Reusability: Effortlessly reuse and repurpose data and insights, saving time and effort in the pitching process.\n\nDeepen Client Relations:\n- Leverage Client Insights: Enable clients to contribute their expertise, facilitating more precise analyses and fostering a sense of ownership in the project.\n- Facilitate Collaboration: Promote better communication and collaboration with clients, leading to a deeper understanding of their needs and goals.\n- Improve Client Retention: With improved collaboration and satisfaction, retain clients and ensure your long-term success.\n\nOverall, Voxel is a powerful SEO tool that can help you with all aspects of your SEO strategy. It offers a comprehensive set of features to gather, manage, and analyze data, so you can make informed decisions about your SEO strategy.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/57dc63e5-6527-4e8f-9345-b73d307f1b9b.png","url":"https://www.getapp.com.au/software/2070975/voxel","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2070975/voxel#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":2},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"SEO Software","position":2,"item":"/directory/312/search-marketing/software","@type":"ListItem"},{"name":"BrightLocal vs Voxel","position":3,"item":"https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/2049748/2070975/brightlocal/vs/voxel#breadcrumblist"}]}
</script>