---
description: Get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs Google Analytics 360. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs Google Analytics 360 Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Google Analytics 360](https://www.getapp.com.au/compare/20444/90997/hubspot-marketing/vs/google-analytics)

# Compare HubSpot Marketing Hub vs Google Analytics 360

Canonical: https://www.getapp.com.au/compare/20444/90997/hubspot-marketing/vs/google-analytics

> Detailed comparison between HubSpot Marketing Hub and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Google Analytics 360 |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 6220 | 8089 |
| **Starting Price** | USD 15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- Activity Dashboard
- Campaign Management
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Dashboard
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations
- Website Analytics

### Google Analytics 360

- A/B Testing
- API
- Activity Dashboard
- Campaign Management
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Dashboard
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.com.au/software/20444/hubspot-marketing)
- [View Google Analytics 360 Profile](https://www.getapp.com.au/software/90997/google-analytics)
- [View Original Comparison](https://www.getapp.com.au/compare/20444/90997/hubspot-marketing/vs/google-analytics)

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