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HubSpot Marketing Hub vs Sprout Social

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media,...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

USD 15.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

USD 99.00/month

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.5 /5
(5,969)

Ease of Use

4.3/5

Features

4.4/5

Customer Service

4.4/5

Value for Money

4.2/5

Overall rating

4.4 /5
(579)

Ease of Use

4.4/5

Features

4.2/5

Customer Service

4.3/5

Value for Money

4.0/5

Total features 104

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorisation/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Form Builder
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscriber Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management

Total features 81

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorisation/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Form Builder
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Layout & Design
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • Publish Scheduling
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscriber Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer
  • AllClients
  • Apptivo
  • AskNicely
  • Atomic AI
  • Attribution
  • Automate.io
  • Azuqua
  • Batchbook
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • Chamaileon
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio CRM
  • Cyfe
  • DataHero
  • Databox
  • Datanyze
  • Dealfront
  • Debitoor
  • Direct Mail
  • Dotdigital
  • Drift
  • Dropbox Business
  • Dropbox Sign
  • EASE
  • EZ Texting
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Feedly
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • Glassdoor
  • Gmail
  • GoTo Webinar
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Forms
  • Google My Business Review Manager
  • Gravity Forms
  • Groove
  • Grow
  • HelloSign CMS
  • Help Scout
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • Hustle
  • Infer
  • Insightly
  • Instagram
  • Instapage
  • Intercom
  • Invoca
  • Join.Me
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall
  • Klipfolio
  • Kommo
  • Kustomer
  • Lately
  • Lead Gen & CRM (formerly SharpSpring)
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • Mailchimp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Nimble
  • Nutshell
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Pipeliner CRM
  • Planful for Marketing
  • Podio
  • PowToon
  • Privy
  • Propeller CRM
  • Proposify
  • Pure Chat
  • QuarterOne
  • QuickBooks Online Advanced
  • Quuu Promote
  • Qwilr
  • RESULTS.com
  • Recurly
  • Robly
  • Sage Business Cloud
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • SalesforceIQ
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Sigstr
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • SnapEngage
  • Stitch
  • Stripe
  • SugarCRM
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TIBCO Scribe Online
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • TractionNext
  • Tray.io
  • Trello
  • Twitter/X
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • Vidyard
  • Viewbix
  • Vtiger CRM
  • Webflow
  • Weclapp
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBook.me
  • Zapier
  • ZenDesk Chat
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • inboundli
  • monday.com
  • noCRM.io
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer
  • AllClients
  • Apptivo
  • AskNicely
  • Atomic AI
  • Attribution
  • Automate.io
  • Azuqua
  • Batchbook
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • Chamaileon
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio CRM
  • Cyfe
  • DataHero
  • Databox
  • Datanyze
  • Dealfront
  • Debitoor
  • Direct Mail
  • Dotdigital
  • Drift
  • Dropbox Business
  • Dropbox Sign
  • EASE
  • EZ Texting
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Feedly
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • Glassdoor
  • Gmail
  • GoTo Webinar
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Forms
  • Google My Business Review Manager
  • Gravity Forms
  • Groove
  • Grow
  • HelloSign CMS
  • Help Scout
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • Hustle
  • Infer
  • Insightly
  • Instagram
  • Instapage
  • Intercom
  • Invoca
  • Join.Me
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall
  • Klipfolio
  • Kommo
  • Kustomer
  • Lately
  • Lead Gen & CRM (formerly SharpSpring)
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • Mailchimp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Nimble
  • Nutshell
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Pipeliner CRM
  • Planful for Marketing
  • Podio
  • PowToon
  • Privy
  • Propeller CRM
  • Proposify
  • Pure Chat
  • QuarterOne
  • QuickBooks Online Advanced
  • Quuu Promote
  • Qwilr
  • RESULTS.com
  • Recurly
  • Robly
  • Sage Business Cloud
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • SalesforceIQ
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Sigstr
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • SnapEngage
  • Stitch
  • Stripe
  • SugarCRM
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TIBCO Scribe Online
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • TractionNext
  • Tray.io
  • Trello
  • Twitter/X
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • Vidyard
  • Viewbix
  • Vtiger CRM
  • Webflow
  • Weclapp
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBook.me
  • Zapier
  • ZenDesk Chat
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • inboundli
  • monday.com
  • noCRM.io