---
description: Get a quick and detailed side-by-side comparison for HubSpot Marketing Hub vs Sprout Social. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs Sprout Social Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Sprout Social](https://www.getapp.com.au/compare/20444/20453/hubspot-marketing/vs/sprout-social)

# Compare HubSpot Marketing Hub vs Sprout Social

Canonical: https://www.getapp.com.au/compare/20444/20453/hubspot-marketing/vs/sprout-social

> Detailed comparison between HubSpot Marketing Hub and Sprout Social. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Sprout Social |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 6220 | 606 |
| **Starting Price** | USD 15.00 | USD 199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- API
- Automated Publishing
- CRM
- Collaboration Tools
- Competitive Analysis
- Content Management
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring

### Sprout Social

- API
- Automated Publishing
- CRM
- Collaboration Tools
- Competitive Analysis
- Content Management
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.com.au/software/20444/hubspot-marketing)
- [View Sprout Social Profile](https://www.getapp.com.au/software/20453/sprout-social)
- [View Original Comparison](https://www.getapp.com.au/compare/20444/20453/hubspot-marketing/vs/sprout-social)

-----

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