---
description: Get a quick and detailed side-by-side comparison for Hootsuite vs SMARTLY.IO. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hootsuite vs SMARTLY.IO Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Hootsuite \<span\>vs\</span\> SMARTLY.IO](https://www.getapp.com.au/compare/20432/113221/hootsuite/vs/smartly)

# Compare Hootsuite vs SMARTLY.IO

Canonical: https://www.getapp.com.au/compare/20432/113221/hootsuite/vs/smartly

> Detailed comparison between Hootsuite and SMARTLY.IO. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hootsuite | SMARTLY.IO |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 3795 | 13 |
| **Starting Price** | USD 399.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Key features

### Hootsuite

- A/B Testing
- Automated Publishing
- Campaign Planning
- Collaboration Tools
- Content Management
- Customisable Branding
- Customizable Reports
- Engagement Tracking
- Keyword Filtering
- Multi-Account Management
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real-Time Data
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring
- Template Management
- Workflow Management

### SMARTLY.IO

- A/B Testing
- Automated Publishing
- Campaign Planning
- Collaboration Tools
- Content Management
- Customisable Branding
- Customizable Reports
- Engagement Tracking
- Keyword Filtering
- Multi-Account Management
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real-Time Data
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring
- Template Management
- Workflow Management

## Links

- [View Hootsuite Profile](https://www.getapp.com.au/software/20432/hootsuite)
- [View SMARTLY.IO Profile](https://www.getapp.com.au/software/113221/smartly)
- [View Original Comparison](https://www.getapp.com.au/compare/20432/113221/hootsuite/vs/smartly)

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