---
description: Get a quick and detailed side-by-side comparison for Amazon DSP vs Google Marketing Platform. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Amazon DSP vs Google Marketing Platform Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/298/ad-serving/software) > [Amazon DSP \<span\>vs\</span\> Google Marketing Platform](https://www.getapp.com.au/compare/2034579/2046655/amazon-dsp/vs/google-marketing-platform)

# Compare Amazon DSP vs Google Marketing Platform

Canonical: https://www.getapp.com.au/compare/2034579/2046655/amazon-dsp/vs/google-marketing-platform

> Detailed comparison between Amazon DSP and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Amazon DSP | Google Marketing Platform |
| **Overall rating** | 3.7/5 | 4.5/5 |
| **Total Reviews** | 3 | 25 |
| **Starting Price** | - | - |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Videos | Documentation |

## Key features

### Amazon DSP

- Ad Inventory Management
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Display Ad Management
- Engagement Tracking
- Mobile Ad Serving
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics

### Google Marketing Platform

- Ad Inventory Management
- Ad hoc Reporting
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customizable Reports
- Display Ad Management
- For PPC Campaigns
- KPI Monitoring
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics

## Links

- [View Amazon DSP Profile](https://www.getapp.com.au/software/2034579/amazon-dsp)
- [View Google Marketing Platform Profile](https://www.getapp.com.au/software/2046655/google-marketing-platform)
- [View Original Comparison](https://www.getapp.com.au/compare/2034579/2046655/amazon-dsp/vs/google-marketing-platform)

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