---
description: Get a quick and detailed side-by-side comparison for Lotame vs Virtual Data Platform. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Lotame vs Virtual Data Platform Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/2063/data-management-platforms/software) > [Lotame \<span\>vs\</span\> Virtual Data Platform](https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform)

# Compare Lotame vs Virtual Data Platform

Canonical: https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform

> Detailed comparison between Lotame and Virtual Data Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Lotame | Virtual Data Platform |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 30 | 2 |
| **Starting Price** | USD 1.00 | EUR 129.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Documentation |

## Key features

### Lotame

- API
- Advertising Management
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Management
- Campaign Segmentation
- Competitive Analysis
- Customer Database
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Information Governance
- Reporting/Analytics

### Virtual Data Platform

- Audit Management
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Information Governance
- Reporting/Analytics

## Links

- [View Lotame Profile](https://www.getapp.com.au/software/123547/lotame)
- [View Virtual Data Platform Profile](https://www.getapp.com.au/software/2078684/virtual-data-platform)
- [View Original Comparison](https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Lotame vs Virtual Data Platform Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Lotame vs Virtual Data Platform. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform","about":[{"@id":"https://www.getapp.com.au/software/123547/lotame#software"},{"@id":"https://www.getapp.com.au/software/2078684/virtual-data-platform#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Lotame","description":"Lotame is a data management platform that helps marketers, publishers, and agencies collect customers’ data to optimize audience segments and campaign targeting processes. The solution allows managers to analyze users’ behavior using machine learning algorithms and create strategies to reach performance goals.\n\nThe software lets businesses utilize the information collected from consumer interactions such as video views and clicks to personalize and target advertisements on specific user groups. Using the actionable data, administrators can manage customer relationships, organize relevant campaigns, and increase engagement across websites. Lotame also enables professionals to analyze the performance of audiences and campaigns and improve high performing segments. \n\nTeams can use the platform to conduct people-based marketing operations and share customers’ data across multiple platforms to facilitate data-driven decision making. Lotame also lets employees use pre-built custom audience segments to personalize advertisements.","url":"https://www.getapp.com.au/software/123547/lotame","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/123547/lotame#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":30},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"Virtual Data Platform","description":"Virtual Data Platform is a data virtualization solution (SaaS) that allows users to integrate data from various sources into any user application without the need to move or persist the data. It enables users to virtually connect, enrich, and transform data from databases, cloud applications, files, and other sources. Key capabilities include building Virtual Data Models to combine and transform data, sharing Virtual Datasets easily across teams in the user's preferred client-tools, and providing live query access from BI tools and other applications without replicating the data. Virtual Data Platform aims to reduce data silos and empower self-service access to data for analytics and reporting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/380f4144-7df6-4742-afb4-ce169e11713a.png","url":"https://www.getapp.com.au/software/2078684/virtual-data-platform","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2078684/virtual-data-platform#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":2},"offers":{"price":"129","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Management Software","position":2,"item":"/directory/2063/data-management-platforms/software","@type":"ListItem"},{"name":"Lotame vs Virtual Data Platform","position":3,"item":"https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/123547/2078684/lotame/vs/virtual-data-platform#breadcrumblist"}]}
</script>