---
description: Get a quick and detailed side-by-side comparison for Bitly vs RocketLink. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Bitly vs RocketLink Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Link Management Software](/directory/1241/link-management-tools/software) > [Bitly \<span\>vs\</span\> RocketLink](https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink)

# Compare Bitly vs RocketLink

Canonical: https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink

> Detailed comparison between Bitly and RocketLink. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Bitly | RocketLink |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 1295 | 54 |
| **Starting Price** | USD 35.00 | USD 19.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Documentation |

## Key features

### Bitly

- API
- Access Controls/Permissions
- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Custom Domains
- Dashboard
- For Marketing and Advertising
- Link Analytics
- Link Editing
- Link Management
- Link Sharing
- Link Shortening
- Multi-Channel Marketing
- QR Codes
- Tag Management
- Third-Party Integrations
- URL Customization
- URL Shortener

### RocketLink

- Activity Dashboard
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Custom Domains
- Dashboard
- For Marketing and Advertising
- Link Analytics
- Link Editing
- Link Management
- Link Sharing
- Link Shortening
- Multi-Channel Marketing
- QR Codes
- Tag Management
- Third-Party Integrations
- URL Customization
- URL Shortener

## Links

- [View Bitly Profile](https://www.getapp.com.au/software/121723/bitly)
- [View RocketLink Profile](https://www.getapp.com.au/software/2046829/rocketlink)
- [View Original Comparison](https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Bitly vs RocketLink Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Bitly vs RocketLink. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink","about":[{"@id":"https://www.getapp.com.au/software/121723/bitly#software"},{"@id":"https://www.getapp.com.au/software/2046829/rocketlink#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Bitly","description":"Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. The platform assists businesses with generating and sharing branded links for blogs, landing pages, webpages, social media, and more to capture geographic and referral information, facilitating data-driven decision making across teams.\n\nBitly lets enterprises create short URLs for SMS communications, providing updates on customer support, service delays or changes, order statuses, fundraising, appointment reminders, and location-based promotions. Features include custom SSL certificates, domain finder, link filtering, webhooks, custom data streams, single sign-on (SSO), downloadable QR codes, and more. Administrators can also design, launch, and manage personalized marketing campaigns, group links, and import/export data in CSV format.\n\nBitly includes a data dashboard, which allows managers to gain insights into link history, click rate, campaign performance, geographical monitoring, app installations, and more via analytics and metrics. It supports integration with various SMS communication platforms and third-party applications such as Salesforce, Twilio, Khoros, Sprinklr, Adobe, and more via an API.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c1ece4dc-f2a6-441a-be31-ccab60b622c9.png","url":"https://www.getapp.com.au/software/121723/bitly","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/121723/bitly#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":1295},"offers":{"price":"35","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"RocketLink","description":"RocketLink is a URL shortening and link retargeting platform designed to help marketers, bloggers, and publishers add retargeting pixels and custom scripts to URL links. The application enables users to generate call to actions (CTAs), branded domain names, and customizable link thumbnails via a unified platform.\n\nRocketLink allows administrators to gain insights into the website performance and analyze key performance metrics generated by a particular platform. It offers a variety of other features such as link analytics, channel attribution, GDPR compliance, data export, brand control, an activity dashboard, chat functionality, and more. Social media managers can modify the title, description, and photos of any link shared across social media pages.\n\nRocketLink supports integration with various third-party social media management platforms including SocialBee and Publer. The platform also lets marketing teams to add widgets such as opt-in popups, live chat, push notifications, and more, run cross-platform retargeting campaigns, and streamline audience categorization operations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0a4afe44-c9b3-49ef-acd0-7357e0ddc37c.png","url":"https://www.getapp.com.au/software/2046829/rocketlink","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2046829/rocketlink#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":54},"offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Link Management Software","position":2,"item":"/directory/1241/link-management-tools/software","@type":"ListItem"},{"name":"Bitly vs RocketLink","position":3,"item":"https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/121723/2046829/bitly/vs/rocketlink#breadcrumblist"}]}
</script>