---
description: Get a quick and detailed side-by-side comparison for Look Digital Signage vs PLAY. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Look Digital Signage vs PLAY Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Digital Signage Software](/directory/728/digital-signage/software) > [Look Digital Signage \<span\>vs\</span\> PLAY](https://www.getapp.com.au/compare/119959/2069769/look/vs/play)

# Compare Look Digital Signage vs PLAY

Canonical: https://www.getapp.com.au/compare/119959/2069769/look/vs/play

> Detailed comparison between Look Digital Signage and PLAY. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Look Digital Signage | PLAY |
| **Overall rating** | 4.9/5 | 4.6/5 |
| **Total Reviews** | 115 | 7 |
| **Starting Price** | USD 5.40 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Look Digital Signage

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Trail
- Content Personalization
- Content Scheduling
- Customisable Branding
- Data Security
- Interactive Content
- Layout & Design
- Media Library
- Mobile Access
- Multi-Location
- Multi-Screen Support
- Multimedia Support
- Playlist Management
- Remote Display Management
- Social Media Integration
- Visual Editor
- Widgets

### PLAY

- API
- Activity Dashboard
- Alerts/Notifications
- Content Scheduling
- Data Security
- Media Library
- Mobile Access
- Multi-Screen Support
- Playlist Management
- Remote Display Management
- Widgets

## Links

- [View Look Digital Signage Profile](https://www.getapp.com.au/software/119959/look)
- [View PLAY Profile](https://www.getapp.com.au/software/2069769/play)
- [View Original Comparison](https://www.getapp.com.au/compare/119959/2069769/look/vs/play)

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