---
description: Get a quick and detailed side-by-side comparison for EmailOctopus vs MailBluster. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: EmailOctopus vs MailBluster Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [EmailOctopus \<span\>vs\</span\> MailBluster](https://www.getapp.com.au/compare/111489/2052564/emailoctopus/vs/mailbluster)

# Compare EmailOctopus vs MailBluster

Canonical: https://www.getapp.com.au/compare/111489/2052564/emailoctopus/vs/mailbluster

> Detailed comparison between EmailOctopus and MailBluster. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | EmailOctopus | MailBluster |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 654 | 14 |
| **Starting Price** | USD 9.00 | USD 0.00 |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Key features

### EmailOctopus

- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Customisable CTAs
- Dynamic Content
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- HTML Editor
- Image Library
- Lead Capture
- List Management
- Mobile Optimization
- Newsletter Management
- Personalization
- Real-Time Analytics
- Reporting/Analytics
- Subscriber Management
- Template Management

### MailBluster

- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Customisable Branding
- Customisable CTAs
- Dynamic Content
- Email Sequences
- Engagement Tracking
- GDPR Compliance
- HTML Editor
- Image Library
- Lead Capture
- List Management
- Mobile Optimization
- Newsletter Management
- Personalization
- Real-Time Analytics
- Reporting/Analytics
- Subscriber Management
- Template Management

## Links

- [View EmailOctopus Profile](https://www.getapp.com.au/software/111489/emailoctopus)
- [View MailBluster Profile](https://www.getapp.com.au/software/2052564/mailbluster)
- [View Original Comparison](https://www.getapp.com.au/compare/111489/2052564/emailoctopus/vs/mailbluster)

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