---
description: Get a quick and detailed side-by-side comparison for SurveySparrow vs XM for Customer Experience. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: SurveySparrow vs XM for Customer Experience Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/234/survey/software) > [SurveySparrow \<span\>vs\</span\> XM for Customer Experience](https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines)

# Compare SurveySparrow vs XM for Customer Experience

Canonical: https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines

> Detailed comparison between SurveySparrow and XM for Customer Experience. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SurveySparrow | XM for Customer Experience |
| **Overall rating** | 4.4/5 | 4.6/5 |
| **Total Reviews** | 123 | 255 |
| **Starting Price** | - | USD 1,500.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### SurveySparrow

- API
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Performance Management
- Personalization
- Pulse Surveys
- Real-Time Data
- Reminders
- Review Monitoring
- Segmentation
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Website Integration

### XM for Customer Experience

- API
- Customer Database
- Customizable Reports
- Dashboard
- Email Management
- Engagement Tracking
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Performance Management
- Personalization
- Pulse Surveys
- Real-Time Data
- Reminders
- Review Monitoring
- Segmentation
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Website Integration

## Links

- [View SurveySparrow Profile](https://www.getapp.com.au/software/111349/surveysparrow)
- [View XM for Customer Experience Profile](https://www.getapp.com.au/software/130147/customer-frontlines)
- [View Original Comparison](https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SurveySparrow vs XM for Customer Experience Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for SurveySparrow vs XM for Customer Experience. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines","about":[{"@id":"https://www.getapp.com.au/software/111349/surveysparrow#software"},{"@id":"https://www.getapp.com.au/software/130147/customer-frontlines#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"SurveySparrow","description":"SurveySparrow is a cloud-based, omnichannel experience management platform used by 100,000+ customers across 149 countries to collect, analyze, and act on customer and employee feedback. The platform supports conversational and chat-style survey formats, NPS, CSAT, and CES measurement modules, 360-degree employee assessments, and reputation management. Multi-channel distribution covers email, SMS, QR code, web embed, Slack, Teams, WhatsApp, mobile SDK, and offline collection, reaching respondents across virtually any touchpoint. A free forever plan and 14-day free trial are available with no credit card required.\n\nThe platform incorporates a suite of AI-powered capabilities. An AI survey builder generates complete surveys from a text prompt. CogniVue performs automated text analytics, surfacing themes, sentiment, and key drivers from open-ended responses in real time. echoAI agents ask contextual follow-up questions mid-survey to deepen response quality. Copilot functions as an in-platform AI assistant for querying feedback data and generating insights. Enrich appends AI-generated tags and contextual labels to response records. Conditional logic branching, skip logic, question piping, and contact variable personalization allow precise survey configuration. Reporting tools include a real-time dashboard with cross-tabulation, an executive dashboard, and data export in PDF, Excel, and SPSS formats. Advanced research capabilities include Gabor-Granger and conjoint analysis for pricing and product studies.\n\nSurveySparrow targets businesses from startups to enterprise across IT and software/SaaS, human resources, telecom, finance, hospitality, education, and market research. Enterprise deployments include SOC2 Type 2 and ISO/IEC 27001:2022 certifications, SSO, IP whitelisting, SSL encryption, and GDPR compliance. Sub-account management with centralized billing supports multi-team and multi-brand operations. White-label and custom domain options allow surveys to appear brand-native. The platform integrates with Salesforce, HubSpot, Slack, Zendesk, Mailchimp, Trello, and 100+ additional applications via REST API and webhooks. Surveys are available in 86+ languages for global feedback programs.","image":"https://images.g2crowd.com/display-layer-screenshots/42273/65d6bece0f1bdff4a12d7f586d8cb6f9911d0775395920536993c12983cf0c88.png","url":"https://www.getapp.com.au/software/111349/surveysparrow","@id":"https://www.getapp.com.au/software/111349/surveysparrow#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":123,"ratingValue":4.4},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"XM for Customer Experience","description":"Qualtrics CustomerXM is a customer experience management (CXM) platform designed to help businesses collect feedback from across multiple channels and improve the digital customer journey. Key features include personalized consumer insights, trend analysis, online reputation management, and behavior-based predictions.\n \nWith Qualtrics CustomerXM, users can increase customer engagement and capture feedback from multiple channels such as email, SMS, web, mobile apps, and IoT devices. Using Qualtrics’ AI tools, users can also review customer interactions from phone calls, social media, and third-party review sites. Businesses can utilize this data along with Qualtrics’ Net Promoter Scores (NPS) to analyze consumer satisfaction, create customer segments based on loyalty, and benchmark competitor scores. \n \nQualtrics CustomerXM’s reporting and analytics features enable managers to track all customer interactions and feedback with executive dashboards, pre-configured reports, and predictive analytics. Businesses can manage their online reputation, increase positive reviews, analyze engagement trends, and improve customer retention. Users can also monitor key consumer drivers with Qualtrics’ voice of the customer (VoC) program, which provides actionable insights into customer satisfaction and behavior patterns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b7ebf5fd-2cd4-4388-b1b9-2b40ca50d9fd.png","url":"https://www.getapp.com.au/software/130147/customer-frontlines","@id":"https://www.getapp.com.au/software/130147/customer-frontlines#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":255,"ratingValue":4.6},"offers":{"price":"1500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Survey Software","position":2,"item":"/directory/234/survey/software","@type":"ListItem"},{"name":"SurveySparrow vs XM for Customer Experience","position":3,"item":"https://www.getapp.com.au/compare/111349/130147/surveysparrow/vs/customer-frontlines","@type":"ListItem"}]}]}
</script>
