---
description: Get a quick and detailed side-by-side comparison for CleverTap vs AppsFlyer. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: CleverTap vs AppsFlyer Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [CleverTap \<span\>vs\</span\> AppsFlyer](https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer)

# Compare CleverTap vs AppsFlyer

Canonical: https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer

> Detailed comparison between CleverTap and AppsFlyer. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CleverTap | AppsFlyer |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 59 | 138 |
| **Starting Price** | - | USD 0.07 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### CleverTap

- A/B Testing
- API
- Activity Dashboard
- Channel Management
- Cohort Analysis
- Conversion Tracking
- Dashboard
- Email Marketing
- Location-Based Marketing
- Multi-Campaign
- Multi-Channel Attribution
- Performance Metrics
- Personalization
- Predictive Analytics
- Reporting/Analytics
- Revenue Tracking
- SMS Messaging
- Social Media Monitoring
- Uninstall Tracking
- Website Analytics

### AppsFlyer

- A/B Testing
- API
- Activity Dashboard
- Channel Management
- Cohort Analysis
- Conversion Tracking
- Dashboard
- Email Marketing
- Location-Based Marketing
- Multi-Campaign
- Multi-Channel Attribution
- Performance Metrics
- Personalization
- Predictive Analytics
- Reporting/Analytics
- Revenue Tracking
- SMS Messaging
- Social Media Monitoring
- Uninstall Tracking
- Website Analytics

## Links

- [View CleverTap Profile](https://www.getapp.com.au/software/107179/clevertap)
- [View AppsFlyer Profile](https://www.getapp.com.au/software/119911/appsflyer)
- [View Original Comparison](https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"CleverTap vs AppsFlyer Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for CleverTap vs AppsFlyer. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer","about":[{"@id":"https://www.getapp.com.au/software/107179/clevertap#software"},{"@id":"https://www.getapp.com.au/software/119911/appsflyer#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"CleverTap","description":"Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.\n\nWith CleverTap you can\n- Build an omnichannel customer experience that retains your users.\n- Deliver incredible user experiences with hyper-personalized campaigns and indiviadualization.\n- Create delightful &amp; personalized omnichannel engagement campaigns\n\nCleverTap’s  online signup provides the opportunity for businesses to signup online and integrate with CleverTap without interfacing with sales or customer success. Businesses can buy the CleverTap platform directly from the website’s pricing page; the Growth and Advanced plans are available for up to 100K MAUs.\n\nGet access to true real-time engagement - with analytics and engagement tools in one platform, there’s no delay from syncing different systems.\n- Remove the hassle and cost of integrating and maintaining multiple platforms with CleverTap’s all-in-one solution.\n- Signup for the Growth Plan for all the tools a business needs to analyze and engage users across web and mobile.\n- Signup for the Advanced Plan for additional engagement channels, advanced personalization, and advanced \n  segmentation tools to take your engagement strategy to the next level.  \n- Flexible billing is available with monthly or annual options; an annual subscription comes with a 20% discount.  \n- Try for free for 14 days. Easily cancel at any time, and export your data before you go.\n- Get customer support directly on the dashboard as soon as the account is activated.\n- Access data for meaningful insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/aff34129-23f4-4850-9694-3f2f6185f33c.png","url":"https://www.getapp.com.au/software/107179/clevertap","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/107179/clevertap#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":59},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"name":"AppsFlyer","description":"AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. \n\nThe application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country. \n\nAppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/83459fce-983d-4223-8268-5154cfe15178.png","url":"https://www.getapp.com.au/software/119911/appsflyer","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/119911/appsflyer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":138},"offers":{"price":"0.07","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Mobile Marketing Software","position":2,"item":"/directory/309/mobile-marketing/software","@type":"ListItem"},{"name":"CleverTap vs AppsFlyer","position":3,"item":"https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/107179/119911/clevertap/vs/appsflyer#breadcrumblist"}]}
</script>