---
description: Get a quick and detailed side-by-side comparison for bLoyal vs RewardUp. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: bLoyal vs RewardUp Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [bLoyal \<span\>vs\</span\> RewardUp](https://www.getapp.com.au/compare/106749/2052920/bloyal/vs/rewardup)

# Compare bLoyal vs RewardUp

Canonical: https://www.getapp.com.au/compare/106749/2052920/bloyal/vs/rewardup

> Detailed comparison between bLoyal and RewardUp. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | bLoyal | RewardUp |
| **Overall rating** | 3.4/5 | 4.9/5 |
| **Total Reviews** | 8 | 29 |
| **Starting Price** | USD 29.00 | USD 69.99 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Key features

### bLoyal

- API
- Activity Dashboard
- Campaign Management
- Customer Database
- Customer History
- Customer Profiles
- Customer Segmentation
- Customisable Branding
- Discount Management
- Email Marketing
- Engagement Tracking
- Gift Card Management
- Loyalty Cards
- Multi-Channel Communication
- Multi-Channel Marketing
- Point of Sale (POS)
- Referral Tracking
- Rewards Management
- SMS Marketing
- Social Promotion

### RewardUp

- API
- Activity Dashboard
- Campaign Management
- Customer Database
- Customer History
- Customer Profiles
- Customer Segmentation
- Customisable Branding
- Discount Management
- Email Marketing
- Engagement Tracking
- Gift Card Management
- Loyalty Cards
- Multi-Channel Communication
- Multi-Channel Marketing
- Point of Sale (POS)
- Referral Tracking
- Rewards Management
- SMS Marketing
- Social Promotion

## Links

- [View bLoyal Profile](https://www.getapp.com.au/software/106749/bloyal)
- [View RewardUp Profile](https://www.getapp.com.au/software/2052920/rewardup)
- [View Original Comparison](https://www.getapp.com.au/compare/106749/2052920/bloyal/vs/rewardup)

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