---
description: Get a quick and detailed side-by-side comparison for MerlinX vs Frontify. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: MerlinX vs Frontify Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/280/digital-asset-management/software) > [MerlinX \<span\>vs\</span\> Frontify](https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify)

# Compare MerlinX vs Frontify

Canonical: https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify

> Detailed comparison between MerlinX and Frontify. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | MerlinX | Frontify |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 41 | 82 |
| **Starting Price** | USD 1,200.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep) | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### MerlinX

- API
- Access Controls/Permissions
- Activity Dashboard
- Asset Library
- Asset Sharing
- CMS Integration
- Collaboration Tools
- Configurable Workflow
- Customisable Branding
- File Conversion
- File Management
- Full Text Search
- Mobile App
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations
- Version Control
- Video Management
- Workflow Management

### Frontify

- API
- Access Controls/Permissions
- Activity Dashboard
- Asset Library
- Asset Sharing
- CMS Integration
- Collaboration Tools
- Configurable Workflow
- Customisable Branding
- File Conversion
- File Management
- Full Text Search
- Mobile App
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations
- Version Control
- Video Management
- Workflow Management

## Links

- [View MerlinX Profile](https://www.getapp.com.au/software/105711/merlinone)
- [View Frontify Profile](https://www.getapp.com.au/software/107801/frontify)
- [View Original Comparison](https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"MerlinX vs Frontify Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for MerlinX vs Frontify. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify","about":[{"@id":"https://www.getapp.com.au/software/105711/merlinone#software"},{"@id":"https://www.getapp.com.au/software/107801/frontify#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU"},{"name":"MerlinX","description":"Aimed to make visual storytelling easier, MerlinOne allows express access to digital assets from virtually\nanywhere. MerlinOne is the trusted DAM vendor for hundreds of businesses thanks to its reliability, flexibility, scalability, optimal performance, automation capabilities, and world-class customer service. From news to corporate, universities to non-profits, healthcare institutions and all company types in between, many of the world’s most leading brands depend on their Merlin DAM every stage in the content cycle.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a984be05-f9dc-4cec-a85d-98801d874aae.png","url":"https://www.getapp.com.au/software/105711/merlinone","@id":"https://www.getapp.com.au/software/105711/merlinone#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":41},"offers":{"price":"1200","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"name":"Frontify","description":"Frontify is a brand management platform that combines digital asset management and customizable brand portals into a unified hub for brand operations. The software serves as a central repository for all brand assets, guidelines and templates. It addresses the challenges of fragmented workflows by providing a single source of truth for creative teams, design departments and external collaborators.\nThe digital asset management system extends beyond basic storage by offering advanced metadata configuration, intelligent search and filtering capabilities, version control and detailed asset histories. The guidelines module centralizes documentation for logo usage, color palettes, typography, voice and tone. Customizable sections and interactive components support streamlined updates and user engagement. Template management enables non-design team members to generate on-brand materials with lockable elements, embedded approval workflows and preconfigured formats.\nFrontify integrates with key design and collaboration tools, including Adobe Creative Cloud, Microsoft Office and Slack, and connects to content management systems to maintain consistency across digital properties. An open API supports custom integrations with enterprise systems, digital experience platforms and marketing technology stacks. These connections embed brand assets and processes within existing applications to facilitate coordinated workflows and enhance operational efficiency.\nThe platform is built on a secure, scalable architecture with enterprise-grade protection measures such as data encryption, role-based access controls and regular security audits. Developer tools bridge design and development by delivering living style guides and on-brand code components. A dedicated marketplace offers custom apps, content blocks and themes to extend functionality. Analytics and insights capture asset usage and guideline adoption metrics to guide data-driven decisions in brand management.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c0098d8d-cabf-4cae-853e-ee7b98fb080a.png","url":"https://www.getapp.com.au/software/107801/frontify","@id":"https://www.getapp.com.au/software/107801/frontify#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":82},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Digital Asset Management Software","position":2,"item":"/directory/280/digital-asset-management/software","@type":"ListItem"},{"name":"MerlinX vs Frontify","position":3,"item":"https://www.getapp.com.au/compare/105711/107801/merlinone/vs/frontify","@type":"ListItem"}]}]}
</script>