---
description: Get a quick and detailed side-by-side comparison for CELUM vs Brandfolder. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: CELUM vs Brandfolder Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/280/digital-asset-management/software) > [CELUM \<span\>vs\</span\> Brandfolder](https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder)

# Compare CELUM vs Brandfolder

Canonical: https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder

> Detailed comparison between CELUM and Brandfolder. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CELUM | Brandfolder |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 95 | 447 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### CELUM

- API
- Activity Tracking
- Archiving & Retention
- CMS Integration
- Commenting/Notes
- Content Management
- Content Publishing Options
- Customisable Branding
- Digital Asset Management
- Document Management
- File Conversion
- File Transfer
- Full Text Search
- Project Management
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Template Management
- Video Support
- Workflow Management

### Brandfolder

- API
- Activity Tracking
- Archiving & Retention
- CMS Integration
- Commenting/Notes
- Content Management
- Content Publishing Options
- Customisable Branding
- Digital Asset Management
- Document Management
- File Conversion
- File Transfer
- Full Text Search
- Project Management
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Template Management
- Video Support
- Workflow Management

## Links

- [View CELUM Profile](https://www.getapp.com.au/software/103727/celum-digital-asset-management)
- [View Brandfolder Profile](https://www.getapp.com.au/software/112865/brandfolder)
- [View Original Comparison](https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"CELUM vs Brandfolder Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for CELUM vs Brandfolder. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder","about":[{"@id":"https://www.getapp.com.au/software/103727/celum-digital-asset-management#software"},{"@id":"https://www.getapp.com.au/software/112865/brandfolder#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU"},{"name":"CELUM","description":"With CELUM, large and product-centric organisations can make their products stand out and brands understood and thrive. \n\nEstablish a true Content Supply Chain: Create and Approve, build a single source of truth and deliver any content anywhere to win on the digital shelf and tell your brands' story - at scale. 25 years of experience put to work in the most demanding scenarios in retail, manufacturing and multi-brands.\n\nCELUM’s Product Content Management and Brand management software as a Service enables large Marketing-, Brand- and Product teams to build engaging experiences by creating, approving, managing, and using content in every channel and understand its impact - at scale.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/93ecf757-b13d-49ed-8c24-32fb05e4441d.png","url":"https://www.getapp.com.au/software/103727/celum-digital-asset-management","@id":"https://www.getapp.com.au/software/103727/celum-digital-asset-management#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":95,"ratingValue":4.7},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Android, Platform ios, Platform ipad"},{"name":"Brandfolder","description":"Brandfolder is a cloud-based platform that provides digital asset and identity management (DAM) for brand conscious businesses right up to Enterprise-level. Key features include privacy controls, user permissions, custom branding, expert onboarding with asset auditing, multi-format video transcoding, and more. The platform allows promotional materials to be stored and manipulated within one coherent space. Marketing collateral such as logos, images, fonts, brochures, business cards, jingles, videos and even corporate color swatches are stored side by side in easily browsed display layers and auto-tagged for rapid intelligent search.\n\nUpdating every instance of an altered asset, Brandfolder also assists user workflows and file requirements with automatic conversions or resizing. Additionally, the platform supports internal and external distribution with a range of sharing methods including the copying or emailing of URL download links. Tracking where these links go and how they are then employed, Brandfolder (Enterprise) then bundles insights and analytics capabilities to visualize asset and user performance data. Integration with existing creative apps and marketing tools is expandable thanks to Brandfolder's RESTful API and includes connectivity to Adobe InDesign server for live, inline template editing, while additional product features include dedicated expert-led customer support.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/48321345-8418-4230-ac35-5a70b98e4209.png","url":"https://www.getapp.com.au/software/112865/brandfolder","@id":"https://www.getapp.com.au/software/112865/brandfolder#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":447,"ratingValue":4.7},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Digital Asset Management Software","position":2,"item":"/directory/280/digital-asset-management/software","@type":"ListItem"},{"name":"CELUM vs Brandfolder","position":3,"item":"https://www.getapp.com.au/compare/103727/112865/celum-digital-asset-management/vs/brandfolder","@type":"ListItem"}]}]}
</script>