---
description: Get a quick and detailed side-by-side comparison for Amplitude vs Amazon Pinpoint. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Amplitude vs Amazon Pinpoint Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [Amplitude \<span\>vs\</span\> Amazon Pinpoint](https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint)

# Compare Amplitude vs Amazon Pinpoint

Canonical: https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint

> Detailed comparison between Amplitude and Amazon Pinpoint. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Amplitude | Amazon Pinpoint |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 67 | 22 |
| **Starting Price** | USD 995.00 | USD 1.00 |
| **Free Trial** | - | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Documentation, Videos |

## Key features

### Amplitude

- A/B Testing
- API
- Behavioral Targeting
- Campaign Management
- Charting
- Cohort Analysis
- Dashboard
- Dashboard Creation
- Engagement Tracking
- In-App Events Tracking
- Multiple Site Management
- Product Data Management
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Time on Site Tracking
- Uninstall Tracking

### Amazon Pinpoint

- Campaign Management
- Engagement Tracking
- In-App Events Tracking
- Retention Tracking
- Revenue Tracking

## Links

- [View Amplitude Profile](https://www.getapp.com.au/software/102815/amplitude)
- [View Amazon Pinpoint Profile](https://www.getapp.com.au/software/2050957/amazon-pinpoint)
- [View Original Comparison](https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Amplitude vs Amazon Pinpoint Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Amplitude vs Amazon Pinpoint. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint","about":[{"@id":"https://www.getapp.com.au/software/102815/amplitude#software"},{"@id":"https://www.getapp.com.au/software/2050957/amazon-pinpoint#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint#webpage","isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Amplitude","description":"Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.\n\nAmplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines. \n\nAmplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app. \n\nUsers can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c7163289-d9d8-4231-9e50-760c721d09dc.png","url":"https://www.getapp.com.au/software/102815/amplitude","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/102815/amplitude#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"offers":{"price":"995","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Amazon Pinpoint","description":"Amazon Pinpoint is a cloud-based marketing communication management software designed to help businesses engage with the target audience via inbound and outbound marketing campaigns. The platform enables organizations to connect with customers via text messages, email, and voice channels. \n\nAmazon Pinpoint enables marketing teams to create, run, and manage multiple marketing campaigns to promote products and services, share offers, and send newsletters and other content using customizable templates. Marketers can create targeted customer segments and send trigger-based communications for shipping notifications, status updates, sign-ups, purchase confirmation, and other events.\n\nAmazon Pinpoint allows users to send bulk messages and provides insights into the open and click rate and performance of campaigns via analytics and reports.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5802ab0a-5a78-440c-a73f-d43f6c822312.png","url":"https://www.getapp.com.au/software/2050957/amazon-pinpoint","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2050957/amazon-pinpoint#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":22},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/609/personalization-behavioral-targeting/software","@type":"ListItem"},{"name":"Amplitude vs Amazon Pinpoint","position":3,"item":"https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/102815/2050957/amplitude/vs/amazon-pinpoint#breadcrumblist"}]}
</script>
