---
description: Get a quick and detailed side-by-side comparison for Amplitude vs Marketing 360. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Amplitude vs Marketing 360 Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Amplitude \<span\>vs\</span\> Marketing 360](https://www.getapp.com.au/compare/102815/104247/amplitude/vs/marketing-360)

# Compare Amplitude vs Marketing 360

Canonical: https://www.getapp.com.au/compare/102815/104247/amplitude/vs/marketing-360

> Detailed comparison between Amplitude and Marketing 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Amplitude | Marketing 360 |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 67 | 1132 |
| **Starting Price** | USD 995.00 | - |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Amplitude

- A/B Testing
- API
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Import/Export
- Data Visualization
- Engagement Tracking
- Goal Setting/Tracking
- Multiple Site Management
- Pageview Tracking
- Real-Time Reporting
- Referral Tracking
- Reporting/Analytics
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

### Marketing 360

- A/B Testing
- API
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Import/Export
- Data Visualization
- Engagement Tracking
- Goal Setting/Tracking
- Multiple Site Management
- Pageview Tracking
- Real-Time Reporting
- Referral Tracking
- Reporting/Analytics
- Service History
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

## Links

- [View Amplitude Profile](https://www.getapp.com.au/software/102815/amplitude)
- [View Marketing 360 Profile](https://www.getapp.com.au/software/104247/marketing-360)
- [View Original Comparison](https://www.getapp.com.au/compare/102815/104247/amplitude/vs/marketing-360)

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