---
description: Get a quick and detailed side-by-side comparison for LiveRamp vs GMass. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: LiveRamp vs GMass Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [LiveRamp \<span\>vs\</span\> GMass](https://www.getapp.com.au/compare/101917/1993575/liveramp/vs/gmass)

# Compare LiveRamp vs GMass

Canonical: https://www.getapp.com.au/compare/101917/1993575/liveramp/vs/gmass

> Detailed comparison between LiveRamp and GMass. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | LiveRamp | GMass |
| **Overall rating** | 4.4/5 | 4.8/5 |
| **Total Reviews** | 5 | 1366 |
| **Starting Price** | - | USD 25.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | - | Documentation, Videos |

## Key features

### LiveRamp

- API
- Audience Targeting
- Behavior Tracking
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Customizable Fields
- Customizable Reports
- Data Import/Export
- Data Integration
- Engagement Tracking
- Master Data Management
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Third-Party Integrations

### GMass

- API
- Audience Targeting
- Behavior Tracking
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Customizable Fields
- Data Import/Export
- Engagement Tracking
- Personalization
- Real-Time Analytics
- Reporting/Analytics
- Scheduling
- Third-Party Integrations

## Links

- [View LiveRamp Profile](https://www.getapp.com.au/software/101917/liveramp)
- [View GMass Profile](https://www.getapp.com.au/software/1993575/gmass)
- [View Original Comparison](https://www.getapp.com.au/compare/101917/1993575/liveramp/vs/gmass)

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